Head of Marketing

2 weeks ago

Cape Town, South Africa ooba Full time

**The ooba Group is looking for an experienced marketer to grow the value of the Group through the development and execution of strategic marketing initiatives.**

**The role reports into our Chief Operations Officer and is based at our Head Office in Cape Town (hybrid).
**Qualifications & Requirements**:
Relevant tertiary qualification (Marketing / Communication)

Financial services experience

Strong digital marketing experience

7+ years’ hands-on professional experience with multi-channel marketing strategies (including planning and execution)

Track record of developing and implementing marketing communications plans that have produced significant, impactful and measurable ROI results (portfolio of evidence)

Track record of success in a B2C and B2B marketing environment.

**Required competencies**:
Creativity

Situational awareness

Directing

Market orientation

Helicopter view

Teambuilding

Results-orientated

Strategic insight

**Responsibilities**:
Build & maintain an understanding of ooba’s business and environmental challenges with particular and detailed emphasis on industry trends and the impacts of legislation, socio-economic factors, and technology, as well as market conditions.

Contribute strategic marketing expertise to the development of ooba’s overall business strategy and then articulate marketing’s contribution to the achievement of ooba’s strategy.

Translate strategic imperatives into medium-term plans with attainable objectives and clear measurement and milestones.

Oversee the implementation of the agreed marketing strategy

Accountable for the ongoing development and implementation of the brand strategy for each business within the group

Collaborate and reach consensus across business units to share information and drive integration within the business ensuring seamless cross-functional integration.

Collaborate with business unit heads and sales heads to develop successful strategies and campaigns to meet business unit targets

Develop and deploy metrics to measure ROI.

Communicate strategy.

Determine and implement marketing responses to real-time organisational and market variations, re-prioritising as required.

Determine the functional capability required to execute the strategy and ensure sufficient resource allocation.

Drive marketing infrastructure, process and technology development within the constraints of ooba’s business environment.

Ensure that marketing methodologies are reflective of leading practice.

Optimise marketing’s supply chain.

Lead the marketing team.

Report on the effectiveness of marketing strategies using pre-determined KPI’s

Budget for efficient and effective operations by translating the marketing strategy into current and future expenditure needs.

Understand industry dynamics and predict trends in the marketing space in terms of customers (their needs) and competitors (their offerings) and plan the development of ooba’s marketingl offerings accordingly, with a view to sustaining market positioning as a premium brand.

Build and nurture key stakeholder relationships.

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