Country Brand Manager

7 days ago

Johannesburg, South Africa PSM Personnel Full time

Country Brand Manager (Internal Medicine & Hospital) Marketing ~ Commercial

Johannesburg North-Gauteng

Our client, recognized as one of South Africa's Top Employers, is currently in search of a Brand Manager specializing in Internal Medicines & Hospital. The incumbent will be responsible for developing strategies, overseeing marketing initiatives, and coordinating promotional activities for assigned brands and portfolios. The primary objective is to ensure the provision of optimal strategies and tools to all customer-facing colleagues, thereby maximizing patient impact. This role entails ensuring that strategies are comprehensive, encompassing all sectors (private & public) and channels of distribution.

Education And Experience

**Responsibilities**:

- Ensure accurate financial forecasts and develop mitigation plans as needed.
- Manage advertising and promotion budgets, monitoring ROI.
- Develop brand strategies aligned with global objectives.
- Collaborate with cross-functional teams to drive brand initiatives.
- Establish positive relationships with internal stakeholders and key opinion leaders.
- Oversee vendor management in accordance with policy.
- Achieve brand revenue targets across all channels.
- Manage brand P&L and expenses effectively.
- Collaborate on country Operational Plans and revenue targets.
- Facilitate channel marketing strategies and tactics development.
- Coordinate long-range demand forecasting with demand planning.
- Support onboarding and upskilling of representatives in response to market changes.

Technical Skills Requirements
- Demonstrates business acumen and decisiveness.
- Holds both self and others accountable and leads change effectively.
- Builds and leads cross-functional teams with self-awareness.
- Possesses broad knowledge of the pharmaceutical industry and healthcare environment, including pricing, reimbursement, regulatory requirements, and market trends.
- Capable of analysing, defining, and communicating complex concepts and strategies effectively.
- Skilled in developing and executing strategies for the sales force.
- Demonstrates adaptability and professional maturity in navigating complex, changing environments.
- Exhibits strong interpersonal, verbal communication, and presentation skills.
- Well-organized with the ability to prioritize tasks and perform effectively in a matrix organization.
- Proven ability to influence others and negotiate effectively.
- Strategic thinker with creativity and effectiveness in addressing strategic challenges.
- Ability to balance short-term needs with long-term vision for a brand.
- Developing proficiency in developing performance metrics and collaboration/negotiation skills.

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