Key Accounts Manager: Off Trade
7 days ago
Job Purpose
Changes in the retail environment will result in Pernod Ricard South Africa changing the way it manages its Off-Trade business and will therefore need to adapt in order to respond to the:
- Strong development of grocers across formats and price points- Concentration of key retail chains through international acquisition- Decrease of traditional off-trade- Digital innovation enhancing shopping experience- Emergence of e-commerce
In this context, the purpose of the role is to develop and implement a strategic business plan for the allocated Off-trade Key Account customers that will deliver against PRSAs objectives in the South African domestic spirits market.
Key
**Responsibilities**:
- Support the Senior Key Account Manager in delivering Pernod Ricard South Africa’s business goals of turnover, profit and market share- Implement key account strategy including resource allocation proposition (e.g.off-trade clients investment management)- Implement tools to achieve the strategy and business objectives (e.g. trade terms, customer joint business plan, trade marketing plan, segmentation)- Support the Senior Key Account Manager in key business periods during the fiscal year (e.g. budget, price increase)- Live the Pernod Ricard vision and values internally as well as with external stakeholders
Commercial Strategy & Planning
Ability to implement and get alignment behind a commercial plan, considering the short and long-term view:
- Define and monitor short to long term business plan and priorities: growth opportunities, objectives, actions, resourcesat channel, customer, and brand levels- Set KPIs, to monitor commercial activities and manage commercial performance at channel, customer, and brand level.
Business Intelligence
Ability to get a deep understanding of the market - competitors, channels, categories & customers - to transform it into business opportunities:
- Get a deep understanding of the market dynamics - direct / indirect competition, channels, customers - by collecting & analysing internal / external information, data, and trends, using digital tools when relevant.- Monitor competitive intelligence.- Identify and define business opportunities and key drivers of growth.- Identify risks and opportunities of market changes (competitor moves, new channel development, changes in legal and regulations).
Negotiation
Ability to manage customer’s needs and requests through appropriate negotiation cycle and techniques, to achieve global business objectives:
- Understand complex customer’s business stakes, environment, needs and challenges in the negotiation process.- Use negotiation resources and techniques to reduce gap between customer’s demand and business objectives, in line with the commercial strategy.- Identify win-win states and common interest grounds to establish customer partnerships.- Anticipate customer’s behaviours, changes, risks / opportunities, or conflicts and adapt the negotiation cycle (process, style) accordingly.
Project Management
Ability to plan and organize diverse tasks in a transversal project, managing and maximizing performance of project teams (internal & external), to achieve objectives in time:
- Define and plan a project: scope, objectives, responsibilities, planning, KPIs, resources.- Manage a project: resources and planning monitoring, cost, and risks evaluation.- Foster collaboration, coordinate and motivate project team members, to maximize the team performance.- Engage stakeholders around the project and get their buy-in, communication and promotion of the project within organizational culture.
Influencing & Partnering
Ability to establish and develop trusting and impactful relationships with internal and external stakeholders:
- Demonstrate influencing skills, internally and externally.- Develop an efficient network through strong interpersonal skills and a good understanding of organizational and individual issues.- Create partnerships through the development of successful long-term relationships, that will positively impact the business- Listen actively.- Present clear and compelling ideas, and transmit impactful messages, making the most of presentation tools and technologies.
Drive for Business Results
Ability to recommend, implement and evaluate effectiveness of business activities (Commercial and Marketing) to optimize business performance and ensure excellence in execution:
- Demonstrate an overall understanding of business environment and company’s vision.- Focus on priorities, meet deadlines and objectives to drive business results.- Define and monitor the most appropriate set of KPIs.- Propose evolutions in business priorities, resource allocation and organizational structure.
Experience Planning
Ability to co-develop and monitor the touchpoint plan to bring to life the consumer & brand experience, in line with the brand & portfolio strategy:
- Identify the relevant touchpoints and influencers, ensuring holistic experience
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