Key Accounts Manager
1 week ago
Focus Area 1
Sales Execution
- Ensure sales execution within on-and off-consumption channels to deliver optimal sales
- Own OnCon Sales Initiative Execution performance
- Align with Trade Marketing team to assist with developing On Con Group Accounts activities which aligns to On Con Group's calendars
- Develop and maintain relationships with Key on-and off-consumption Consumption groups and Re-Distributors as defined from time to time.
- Assist with developing Special Events properties to amplify SHP Brand Visibility
Budget and Reporting
- Own and Manage the Annual Budget for the National On-consumption Group Accounts and Key Redistributors
- Own the Annual/Quarterly/Monthly Oncon sales forecast across all brands
- Monthly reporting to Inland GM as to the results and insights into the On-Con Channel
Strategy and Plan Execution
- Co-develop the annual strategy for the National On-consumption channel
- Develop, present and execute the National On-consumption channel plan, aligned to the strategy and supported by the budget forecasted sales volumes
- Ensuring that there is an On Consumption Channel strategy which can be executed by the SHP Sales Team
Cross Functional Support
- Works closely with Trade and Brand Marketing in planning and execution of the OnCon Sales Initiatives
- Develop key events properties to ensure Brand Support
Leadership, People Management and Development
- Support and entrench the company culture that emphasizes quality, continuous improvement, key employee retention and development, and high performance
- Inspire and motivate the broader SHP team to deliver on goals and maximize individual and the overall company performance
- Provide oversight and direction to sales team members when required
- Post Matric Qualification in Sales/Marketing
- A minimum of 5 years' experience in Sales/Marketing in a FMCG environment, beverage industry preferred
- Minimum of 2 years' Key Account Management experience within the liquor or beverage industry, working across multiple customer groups or channels.
- Proven off-premise experience (working with retail outlets, liquor stores, or distributors)
- Extensive understanding of the operational and commercial elements required in the On- and Off-Consumption Channel
- Proven track record of exceptional people leadership skills
- Proven track record of outstanding trade execution and leading teams to performance achievements
- Proven track record of strategic decision making and outperforming competitors in market
- Persuasiveness and selling ability
- Exceptional verbal ability and communication skills
- Relationship Building
- Commercial Acumen
- People Management
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