National On-trade Key Account Manager: Alcohol

2 weeks ago

Johannesburg, South Africa Viv Gordon Placements Full time

**Responsibilities**:

- Merchandising: Achieve & Support Merchandising targets as per quality tier criteria. i.e., Minimum of 2 displays achieved
- Achieve Availability targets as per agreed quality tier strategy measured quarterly
- Promotions:Develop integrated campaigns plans for key Group Account outlets ensuring Brand teams & outlets are aligned. To be developed and executed in full and on time. Ensure All National/Regional Group Accounts Promotions/campaigns executed 100%
- Develop, implement and Review Monthly Sales Activations
- Accurate analysis and reporting of Group Accounts market conditions
- Effective management of Group Account budgets
- Manage, drive, and deliver - market share, sales volume, sales margin, development of new customers
- Implement effective direct sales strategies to achieve corporate sales objectives in On Trade Group Accounts
- Proactively identify changes in delivery systems, and competitive pressures and update business to adapt strategies and tactics accordingly
- Grow share and volume of products and Principals within designated account linked to sales strategy
- Work hand in hand with SMs to deliver implementation of strategy and activation across OT Group Accounts
- Annual Business plan development by group account/ Brand
- Quarterly Sales Plan Review by group account including brand performance in each Group account
- Key Accounts and Regional Group outlets agreed and managed on CMD
- Campaign /activity calendars are developed by Account
- Campaign feedback reports are completed and submitted after each campaign i.e., spend, volume, etc.
- Integrate Group Account Trade agreements into Regional Sales execution
- Trade Exchange Agreements negotiated for each Group Accounts.
- Market Share Analysis by group account
- Business Review sessions completed as per outlet frequency visits
- Quarterly review of all Group Account Trade Agreements
- Support ongoing Integration and alignment with Brand team regional sales team of in outlet brand activity/events
- Re-engineer or create new processes and systems to overcome obstacles in meeting ambition.
- Develop competitive knowledge to create and adjust sales strategies in Group Accounts.
- Partner with the Manager - Corporate and Strategic Accounts in the development of key customer relationship management.
- Establish effective relationships, collaborations, and communication with other departments (Marketing, Regional Sales teams, General Managers, Finance, etc.) to execute set strategy
- Presents succinct, well-balanced information written and verbally, with clear outcomes that inspires internally and externally.
- Support the integration of Sales and Brand Teams on ongoing brand activities in Group Accounts to ensure activities and events are consistently leveraged on social media platforms.

**Requirements**:

- Relevant industry Bachelor’s Degree
- 5 years of relevant experience
- Demonstrated ability to professionally implement sales strategy
- Project management
- Problem solving
- Ability to present information both verbally and in writing
- Exceptional negotiation skills
- Ability to build positive working relationships both internally and externally.

City: Johannesburg

Country: South Africa

Level of Expertise: Senior

Remuneration: Negotiable

Reference Number: #Viv2936

**Viv Gordon**:
MD & Consultant

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