CRM Executive

2 hours ago

Cape Town, South Africa Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

The Department:
The Country Management Department is responsible for all aspects of the business for their particular region(s). With the CRM team within the department responsible for optimising all stages of the customer lifecycle to ultimately retain the customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.

Purpose of the Role:
The CRM Executive is responsible for executing the CRM Strategy alongside their peers, with the ultimate aim of improved customer retention and therefore improved customer value. The role will be key in further expanding our Below The Line & Above The Line CRM offering in Canada, particularly looking for opportunities to test and learn. It will also involve collaborating with various internal stakeholders such as Trading, Country Management, Acquisition, Product and Creative. This role revolves around the optimal use of technology and data to improve the effectiveness and efficiencies of CRM campaigns.

Duties include, but not limited to:

- Managing projects with involvement in all CRM processes starting from planning up until execution and then reporting.
- Being hands on with the Sports customer onboarding sequences to ensure new customers have the best possible experience in their early Betway lifecycle.
- Managing content creation with the help of the creative department.
- Ensuring the Betway websites are up to date, particular the mobile site.
- Troubleshooting of issues with automated comms and workflows.
- Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance.
- Scheduling the communications calendar with stakeholders in the same regional team.
- Implement personalisation strategies based on a data driven approach.
- Managing the execution and delivery of new workflows around the full customer lifecycle.
- Continual tests to optimise all campaigns.
- Competitor analysis to better understand our positioning in the market.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

Essential Criteria:

- Demonstrate consistent behaviour with the organizational culture.
- Verbal and written English
- Strong numerical & analytical skills
- A passion for CRM and data insights
- Project management and delivery focused
- Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders
- Interest in Sports popular within Canada - preferably Ice Hockey

Desirable Criteria:

- Experience in the Betting Industry
- Written French
- Exposure and good knowledge of a content management system and/or HTML
- Knowledge of the Canadian market
- Strong problem-solving skills in understanding and diagnosing solutions.
- Experience with excel in some capacity
- Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)

Person Specifications:

- Team Orientation
- Organisation & Planning)
- Thinking Skills)
- Problem Solving
- Ownership & Accountability
- Initiate Action- The perfect place to work, play and grow_

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