CRM Campaign Executive

Be among the first 25 applicants. takealot.com, South Africa's leading online retailer, is looking for a highly talented CRM Campaign Executive to join our Marketing team in Cape Town. This position reports to the CRM Campaign Lead . Responsibilities The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels (email, push notifications, in-app). Conceptualising the design and copy briefs. Working closely with the Retail, Promotional, Advertising and Design teams to ensure all campaigns go out on time and accurately reflect products on site. Administrative tasks such as creating and managing the briefing process, liaising with Buyers & Clients, managing the Daily Deals process, conducting thorough email checks for accuracy and rendering across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes. Planning, prioritising and managing the campaign schedule using the CRM Campaign Lead's planning approach. Optimising processes to streamline briefing, creation and sending of Direct Marketing Campaigns. Reporting and providing insights into the performance of campaigns to inform future campaigns. Using data to inform the content and design of email, push and in-app marketing campaigns. Assisting with building triggered lifecycle campaigns. Conducting A/B Tests to inform more effective marketing campaigns. Applying segmentation techniques to build appropriate email, push and in-app notification audiences. Using liquid to build dynamic and personalised marketing campaigns. Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices. Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure we are aligned with best practices. Handling escalations by the CRM Campaign Team and providing appropriate feedback to stakeholders. Supporting the greater Marketing team across functions (Brand & Communications, Retail, Design & Digital) in daily administrative tasks relating to Email and App Marketing. Completing Daily Deals and Newsletter/Campaign Duty to ensure accurate and timely sending (may require time after hours or on weekends). Qualifications and Experience A Degree or National diploma in a marketing/business-related field. 3-5 years of experience in an Email Marketing/CRM role. BRAZE certification after 6 months in the role. Experience in campaign reporting and analysis (advantageous). Experience using liquid or other template languages (advantageous). Experience creating personalised marketing campaigns (advantageous). Attributes Required Proven track record in a similar role. Smart, hard‑working with demonstr integrity and willing to put extra hours to meet deadlines. Exceptional written communication and copywriting skills. Passion for retail and marketing is essential. Highly organised with strong administrative skills and the ability to multitask. Meticulous attention to detail. Ability to thrive under pressure and meet tight deadlines. Strong working knowledge of Google Sheets and Microsoft Excel. Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous). Willing to take direction and able to work independently, demonstrating initiative. Comfortable working under pressure in a fast‑paced environment. Confident, with strong interpersonal & communication skills and proven ability to build productive relationships quickly. Ability to take feedback constructively. The Environment We laugh hard, work harder, and take full ownership of our wins (and learning moments). Teamwork makes the dream work – we’re solution‑seekers who thrive on collaboration. Got feedback? Bring it on We’re always hungry for fresh ideas and honest input. Ego? We checked that at the door. Results? Now we’re talking. Equal Opportunity Employer Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply. Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Business Development and Sales Industries: Retail #J-18808-Ljbffr