Social Media/ Digital Marketing Specialist

Marshall Security is looking for a tech-savvy Social Media & Digital Marketing Specialist to manage our online presence across various platforms. You’ll handle both paid and organic strategies, engage with our community, stay on top of trends, and ensure our digital channels reflect Marshall Security’s commitment to innovation and community care.

**CHARACTERISTICS/TRAITS REQUIRED**:

- Demonstrates transparency and ethical conduct when handling company or client data.
- Upholds the highest standards of confidentiality and trustworthiness.
- Consistently delivers on deadlines and commitments.
- Takes ownership of tasks and follows through to completion without extensive oversight.
- Manages multiple platforms, campaigns, and tasks with efficiency and attention to detail.
- Maintains orderly records and scheduling for posting calendars, ad budgets, and performance metrics.
- Conveys ideas clearly and persuasively, both in writing and verbally.
- Comfortable engaging with followers, responding to inquiries, and liaising with team members or external partners.
- Embodies and represents the company’s image, ethos, and vision in all digital interactions.
- Ensures consistent voice and tone across all social media channels.
- Skilled at extracting and interpreting analytics to optimize campaigns for lead generation and quality.
- Regularly monitors metrics (CPC, CPL, CTR, conversion rates) to refine strategies and ensure high ROI.
- Works closely with the sales lead administrator to align marketing efforts with lead quality objectives.
- Continuously refines targeting, messaging, and funnel processes for better lead conversion.
- Prepares detailed reports highlighting lead sources, cost per lead, and recommendations for improvement.
- Keeps up-to-date with social media trends, platform updates, and digital marketing best practices.
- Able to conceptualize and execute original, engaging content that resonates with the target audience.
- Leverages insights and metrics to optimize campaign performance.
- Adapts strategies based on real-time feedback and social media analytics.
- Works well with cross-functional teams (e.g., event planners, videographers) to align messaging and content.
- Values open communication, feedback, and collective problem-solving.
- Able to pivot quickly in response to emerging trends, news, or unforeseen circumstances.
- Comfortable working in a fast-paced environment with tight deadlines or urgent content needs.
- Proactively seeks improvements in digital strategies; pushes boundaries to enhance reach and engagement.
- Sets personal and departmental benchmarks and strives to exceed them.

**DUTIES INCLUDE BUT ARE NOT LIMITED TO**:
**Social Media Management**:Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). Monitor comments and messages; engage with our online community in a timely, authentic manner. Collaborate with the marketing team to plan campaigns aligned with company objectives.

**Paid Advertising & Analytics**:Create, optimize, and report on paid social campaigns, including budget allocation and performance metrics. Utilize tools (e.g., Facebook Business Manager, Google Analytics) to analyse data and refine targeting**.**

**Lead Optimization & Reporting**:Works closely with the sales lead administrator to align marketing efforts with lead quality objectives. Continuously refines targeting, messaging, and funnel processes for better lead conversion. Prepares detailed reports highlighting lead sources, cost per lead, and recommendations for improvement.

**Content Creation & Trend Spotting**:Contribute creative ideas for content (memes, short videos, graphics) aligned with Marshall Security’s “push the boundaries” ethos. Stay updated on social media trends and algorithm changes, proactively suggesting new approaches.

**Press Release & Community Updates (Potentially)**:Coordinate quick write-ups for arrests or significant news. Post press releases across digital platforms and community groups. Ensure timely distribution, even if it occurs after-hours.

**Cross-Functional Collaboration**:Work closely with the Event Planner/Community Coordinator to promote events. Liaise with the video/content team to integrate multimedia into social channels.

**EXPERIENCE REQUIRED**:
At least 1-2 years in social media management, digital marketing, or related field. Experience with paid advertising (Facebook Ads, Google Ads) and analytics. Exceptional writing and communication skills. Strong sense of visual storytelling and content curation. Willingness to work flexible hours (evenings/weekends) for timely posts or press releases.

**ADDITIONAL**:
Work Environment: Durban North office-based, with occasional travel to events or on-site filming. Culture Fit: We’re positioning our department as an agile, boundary-pushing “agency” within Marshall Security - think the Nando’s of the security world. We want people who bring fresh ideas, creativity