Group Digital Marketing Specialist

Hire Resolve's client is looking for a highly skilled and experienced Digital Marketing Specialist to join their team in Durban, KZN the specialist needs to lead, design, and execute marketing initiatives across our businesses. The ideal candidate must be strategic and creative, capable of managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps. 

Responsibilities: 

1. Digital Marketing Strategy & Execution
- Develop and implement short, medium, and long-term digital marketing strategies for each
business.
- Increase brand awareness, lead generation, and customer engagement.
- Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn,
TikTok, YouTube).
- Monitor and optimize digital marketing performance across platforms

2. Content Creation & Social Media Management
- Design and create engaging static and video content for marketing campaigns.
- Build a strong social media presence, grow followings, and increase engagement.
- Write and publish blog articles, newsletters, FAQs, and other valuable content.
- Develop and execute a content calendar tailored to each business

3. SEO, Website & UI/UX Enhancement
- Optimize websites for search engines (SEO) and user experience (UX).
- Improve website navigation, speed, and overall usability.
- Create online help guides, video tutorials, and FAQs to improve user engagement.
- Collaborate with developers to implement UI/UX enhancements

4. Email Marketing & CRM Management
- Develop email marketing campaigns targeting various audiences.
- Manage customer segmentation and engagement strategies.
- Track and optimize email marketing KPIs.

5. Performance Tracking & Data-Driven Optimization
- Analyse and report on marketing campaign performance using Google Analytics, Facebook
Pixel, and other tracking tools.
- A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
- Generate reports on social media growth, campaign success, and web analytics.

6. Web Development & Tech Collaboration
- Coding/programming skills to make website and platform adjustments would be
advantageous

7. Work closely with developers to ensure seamless integrations and enhancements.
- Manage website CMS updates and minor modifications when necessary

Requirements: 

1. Digital Marketing & Strategy
- Proven experience in SEO, PPC, content marketing, and social media management.
- Ability to develop and execute data-driven marketing strategies.

2. Content Creation & Graphic Design
- Strong copywriting skills for blogs, social media, and web content.
- Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects,
Illustrator).
3. Website & UI/UX Optimization
- Knowledge of WordPress, Webflow, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
- Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.

4. Social Media & Performance Marketing
- Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
- Proficiency in Google Ads (Search, Display, and Video Ads).
- Understanding of programmatic advertising and outdoor media trends.

5. Email Marketing & CRM
- Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
- Ability to automate email sequences and nurture leads effectively.

6. Technical & Web Development (Preferred)
- Coding/programming skills to implement quick fixes.
- Ability to liaise with developers and ensure seamless execution of technical tasks.  
If you would like to apply for this position, you may forward your CV to Gaby Turner at [email protected] or alternatively, you may forward it to [email protected] 

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