Brand Manager

**Auto req ID**: 272350BR - We are looking for a very passionate, skilled, entrepreneur and commercially savvy marketer to lead Doritos brand in (number 1 tortilla chip brand in SA) in South Africa/SSA region. The Salty snacking category is being reshaped by several major dynamics in South Africa; with new younger audiences changing their eating habits, more on the go consumption and health playing key roles in the categories future. Doritos is an approximately $70MM Net Revenue brand in South Africa and is well established in the market, it has been name coolest youth brand for 16 years in a row This role comes at an exciting time for the brand as we are launching a new brand communication platform and translate them in impactful marketing initiatives. Additionally, we are kicking off the purpose journey for the brand, leveraging the great work done already in other markets globally, clarifying and communicating the role Doritos plays in our South African society to encourage everyone’s “bold self-expression”. Last but not least, you need to be a true foodie with a passion for snacking - **Strategic planning - **working closely with Sector Marketing, ensure a brand strategy for 3-5 years is clearly laid out and revised at the beginning of each business cycle - ** Brand Calendar - **shape and prioritise Doritos’ 24 month calendar and 360 campaigns - **Brand identity - **partnering with Sector Marketing, ensure** **localised brand identity is in line with Global best current thinking. - ** Accelerating Lays Purpose and Proposition - **Develop and deploy the ATL & BTL assets for the New Brand Positioning.** **Develop through the line campaign and execute a new Brand Proposition for the brand, working with external partners. - ** Commercial Ownership **- own and drive the Lays’ P&L including delivering target Revenue growth and profitability. Operationally leads Doritos’’ input into iS&OP via monthly PMRs, Sales alignment and forecasts. - ** Go to market** - Drive Doritos’ channel agenda by working closely with customer, shopper teams and NRM teams to define and implement the right promotional strategy, portfolio priorities, pricing strategy, distribution and visibility initiatives across retail channels - ** Performance management** - Master knowledge and understanding on performance drivers and performance against key KPIs on brand health, penetration, shares, distribution, volume etc., executing a plan of actions to accelerate performance. - **Innovation **- activate Doritos’ innovations delivery on time and in full, with impact across all key consumer touchpoints. Build longer-term innovation pipeline partnering with R&D. - ** Strategy Planning - **ensure alignment with Sector on the 5 years strategic planning, leveraging the most relevant Global work **Qualifications/Requirements**: - You have a passion for Purpose: appreciation of and experience with brands that drive growth through Purpose You have a passion for the Marketing craft and for building brands through brilliant communication. - You are consumer centric: Highly energised by meeting consumer needs, live and breathe consumer - You are a digital lover: as communication has evolved in digital, you need to be able to understand and shape best in class digital plans, from social media communication to ecommerce. - You’re a born leader: You’re a self-starter and operate at a high level, with the ability to motivate a cross-functional team and connect readily with senior management. You have a leadership style that encourages thinking outside the box and embraces experimentation. You can manage multiple stakeholders and convince people to do this differently. - You love to win, and have fun doing it: You can operate with flexibility and enjoy creating a new and different path to growth. You bring a positive mindset to the thought of winning differently. **Experience** - Bachelor/Masters Degree in Marketing/ Economics/Econometrics/Commercial discipline - 6-8 years experience in marketing, some FMCG marketing experience required - Experience in digital marketing - Line management experience preferred but not essential **“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act".** **Relocation Eligible**: Not Applicable **Job Type**: Regular