CRM Administrator

**About Robin**:
Robin is on a mission to**rebuild the legal industry — starting with making contracts simple for everyone. We are a pioneer in Legal AI, built on proprietary models, licensed data, and deep partnerships with Anthropic and AWS. Since 2019, we’ve expanded our footprint to 4 continents and have been supporting many of the world’s most successful businesses, including GE, Pfizer, KPMG, and UBS.

**This role is working EST hours Monday - Friday, 4:00pm - 1:00am SAST**

**What will you do as a CRM Administrator?**:
As our first dedicated CRM Administrator, you’ll play a critical role in maintaining the integrity of our customer data, supporting RevOps strategy, and enabling the entire go-to-market team to move faster and smarter. You will lead efforts to audit, clean, and optimise our CRM HubSpot, and build workflows and automations that support marketing, sales, and customer success operations.

**Your day-to-day responsibilities**:

- Collaborate with Sales, Marketing and Customer Success teams to optimise lead routing, scoring, and lifecycle stages
- Streamline processes and align CRM with GTM strategy
- Build and maintain workflows to automate repetitive tasks and improve efficiency
- Implement processes to ensure high-quality data capture at every stage of the funnel
- Develop and maintain dashboards and reports for weekly/monthly GTM leadership meetings
- Establish and maintain data quality rules, naming conventions, and documentation
- Monitor deal pipeline hygiene and ensure data quality standards are maintained
- Manage inbound lead allocation and assignment for sales team members
- Maintain data hygiene by cleaning, deduplicating, and enriching existing records in our CRM HubSpot
- Evaluate and implement CRM-integrated tools that improve usability and performance
- Clean and manage lists for marketing activities to ensure effectiveness
- Manage user access, roles, and permissions in HubSpot while providing day-to-day support for CRM users, including troubleshooting and training
- Stay on top of HubSpot product updates and best practices

**Ideally, you should have the following qualifications**:

- Strong understanding of CRM best practices and data governance principles
- Experience with workflow automation, list management, and reporting
- Meticulous attention to detail and passion for clean, structured data
- Strong communication skills with ability to collaborate across Sales, Marketing, and CS teams
- Experience working in fast-paced environments and handling multiple priorities
- Familiarity with RevOps or GTM strategy in B2B environments

**Bonus Points**
- Experience with other tools in our tech stack (e.g., ZoomInfo, Gong)
- Knowledge of lead lifecycle management, MQL/SQL definitions, and funnel reporting
- Background in revenue operations or business systems administration

**What’s in it for you**:

- ** Salary**: Competitive
- ** Hybrid schedule**: We offer a flexible working schedule. #LI-HYBRID
- ** Equity package**: Generous equity scheme - everyone gets to be an owner of Robin AI
- ** Annual leave**: 20 days PTO, in addition to the public holidays observed in the South Africa.
- ** Growth opportunities**: We prioritise promotions for high performers and help you to progress your career.

**What’s it like working at Robin?**:
Our culture and values attract people who are creative, resourceful, and share our passion for excellence. At Robin, you're encouraged to push yourself and empowered to take risks. We support each other to think big, try new ideas, and navigate uncertainty. Whether you're at our headquarters or one of our worldwide offices, you'll find a world of opportunities to grow, thrive, and make a meaningful impact. See what life is like at Robin.

**Diversity, Equity and Inclusion at Robin**:
We are committed to building one of the most diverse technology companies in the world. As of 2024, more than 30% of our employees come from ethnic minority backgrounds, and 51% of roles are held by women. We know that transforming the legal industry requires diverse perspectives, so we're creating an environment where innovation thrives through inclusion.

Robin operates a direct hiring model and any speculative CVs shared via agencies will be treated as a gift.