Snr Spec: Product and Sales Marketing

2 weeks ago

Centurion, South Africa BCXP Full time

Structure, Grade & Reporting Job grade/level S4 Business Unit Marketing Department Customer Acquisition & Retention Position reports to Executive: Product Solutions & Sales Segment Marketing (M3) Span of Control 0 Core Description
To provide strategic and operational execution, leadership and to drive the creative process in producing and implementing BCX’s products, solutions and sales initiatives. Key Deliverables / Primary Functions
Develop a deep understanding of the customers, competitors and the business environment to contribute to the strategy and execution plans to driving business growth
Implement the marketing strategy for product, solutions and sales, engage in planning and execution across the identified channels and industry sectors
Manage sales enablement activities which includes sales support tools and materials and product training
Manage and implement the content marketing of products and solutions and tailor/personalise the content for each of the industry sectors. Develop the marketing content and collateral for all the BCX products and solutions offering
Manage and implement targeted sales segment and the GTM strategy plans and required capabilities. Drive the execution of the segment commercial plans through account-based marketing

**Manage and implement product and solution value propositions**: P&S roadmap, vertical solutions required (opportunity-centric marketing), and segments to serve
Manage and implement up/cross selling and lead generation campaigns (client-centric marketing) to support the yearly business targets (direct and with OEMs)
Manage the creative development process, including adhering to the brand guidelines. Define the brand plans required in the business area.
Manage the execution and delivery of communication regarding Solutions to the external market, whilst ensuring creative development and excellence with Advertising, Media, and Digital agencies.
Deliver consistent channel growth and performance improvements against key metrics across all jurisdictions
Build strong relationships both internally and externally to bring in best practices and to continually grow the company’s marketing capability
Monitor digital marketing trends and technologies along with the competitive landscape to identify opportunities for innovations and enhancement
Partner with business stakeholders to develop monthly, quarterly and annual marketing plans in support of organisational strategy and overall business objectives
Direct the measurement and analysis of marketing campaign performance and make data-driven decisions about how to invest marketing resources for maximum impact. Functional Skills
Collaboration
Communication (Messaging)
Networking
Reporting
Packages/Products Behavioural Competencies 4. Communication and Impact (Observed throughout the interview process) 5. Decision Making 2. Meeting the customer expectations 1. Developing and implementing strategy 3. People -Team Leadership Qualifications Relevant Degree (NQF7) in Marketing/Sales or Business/ Commerce Experience
7 years marketing experience, of which 3 years is at a senior specialist/management level or 5 years at a specialist/management level Certifications / Professional Registration None Special Requirements/ Employment Condition Valid Drivers license Work Characteristics WFA /Office Based

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