Snr Specialist: Product

*Structural Information
Job number:*

Job title:
Snr Specialist: Product & Brand Communic

Job grade:
S4

Group/ BU:
Openserve

Division:
Openserve

Span of control:
0-5

Reports to:
Executive Management

*Core Description*
Accountable to develop, implement and maintain all PR Product & Brand external communication strategy and Interface with Business Units. Accountable for the development and implementation of an effective and pro-active PR and Communication strategy in line with the Group Communications strategy. Manage integrated communications plans across all channels. Apply Communication industry Best Practices and to build Strategic Relationships with Relevant Stakeholders by developing a stakeholder strategy.

*Job Responsibilities
Accountable to develop, implement and maintain all PR Product & Brand external communication strategy and Interface with Business Units (35%)*

• Communications strategy and plans obtain inputs from SME's and ensure implementation and feedback to all relevant stakeholders.
• Position and implement the Retail and Commercial media relations portfolio and strategy.
• Drive and implement a highly impactful Brand & Product communication campaign.
• Develop, implement and maintain all external communication PR strategies related to Products & Brand.
• Interface with Business Units and divisions to understand strategies, plans, timelines and operations.
• Manage Communications Policies, Processes and guidelines: approvals and sign-offs of strategy, content and key messaging.

Accountable for the development and implementation of an effective and pro-active PR and Communication strategy in line with the Group Communications strategy (30%)

• Obtain required information from key role players.
• Drive implementation of solutions.
• Monitor and measure success.
• Proactively manage and co-ordinate to media relations.
• Receive external information, conduct research, surveys and log media queries.
• Manage critical aspects related to the Science of Communication e.g. strategy, plans, key, messaging and evaluation criteria.

Manage integrated communications plans across all channels (15%)

• Implement the crisis communication strategy.
• Analyse internal and external environment.
• Communicate strategy to relevant role-players.

Apply Communication industry Best Practices (10%)

• Manage Communications Channels and evaluate efficiency and effectiveness of the channel.

Build Strategic Relationships with Relevant Stakeholders by developing a stakeholder strategy (10%)

• Partner with relevant internal & external stakeholders to improve service delivery.
• Build and manage strategic customer partnerships.

*Core Competencies*
FUNCTIONAL KNOWLEDGE

Business Processes; Journalism; Financial Management; Communication; Problem Solving

Functional Skills
Photography Techniques; Planning; Writing; Decision Making; Problem Solving; People Development

ATTITUDES/ LEADERSHIP COMPETENCIES

Thought Leadership: Developing strategies/ Providing insights; Generating ideas; Exploring possibilities; Examining information; Adopting practical Approaches, Continuous improvement

Market Leadership: Developing expertise; Challenging ideas; Interacting with people; Understanding people; Seizing opportunities; Managing tasks

Business Leadership: Pursuing goals; Taking action; Upholding standards; Managing tasks; Seizing opportunities

People Leadership: Making decisions; Empowering individuals; Challenging ideas; Directing people; Developing people, Convincing people; Interacting with people

Personal Leadership: Embracing change; Thinking positively; Showing composure; Understanding people; Valuing individuals; Team working; Values Aligned with Openserve Values

*Certifications*

• None

*Education*

• NQF 8: Honours Degree

Experience

• 7 Years relevant experience, of which at least 2 years on management level

*Additional Information
Qualifications*

• NQF 8: 4-year Degree in Marketing/ Sales or Commerce.

Special Requirements

• Excellent command of both written and spoken English and journalistic practice.
• Excellent business writing skills.
• Proven experience/ knowledge of Communication Management.

*Special Requirements*

• Valid Drivers license

*Physical Requirements*

• None

*Key Stakeholders*

• Media (Print, Electronic, Face to face, Audio-visual)
• Business Units