Sales Representative- Finest Call

**FOOD SERVICES - SALES REPRESENTATIVE (Finest Call)**

**Reporting to**:Food Services Commercial Head

**Location**: Cape Town (x1)

We are excited to announce an opportunity for a passionate and results-driven Sales Representative to join our Food Service Commercial Team and take responsibility for developing the CPT / JHB market for the American Beverage Marketers (ABM) range of premium cocktail mixes and culinary ingredients inclusive of accelerated sales growth and increased visibility of Brand.

In this role, you will partner with liquor distributors to drive business growth and support end customers through engaging training, brand education, and marketing initiatives across all channels, with a strong focus on the Out-of-Home (OOH) Food Service sector. You’ll spend significant time in trade, showcasing our premium range and cultivating lasting customer relationships. Your background in HORECA, Beverage, or Liquor sales—combined with hands-on mixology or bar experience—will be key to your success. We’re seeking someone who blends passion for the bar industry with commercial acumen and brand-building expertise to deliver outstanding results.

**KEY JOB FUNCTIONS**

**Regional Duties & responsibilities**
- Achieve the annual Sales Budget as per targets
- Provide accurate Sales Forecasts and allocate appropriate stock covers by region within set time frames (and by the customer)
- Co-ordinate and deliver quarterly business reviews with the ABM and Rialto FS Teams
- Attend weekly Food Service commercial meeting.
- Make sure pricing and deals are in line with company standards.
- Manage marketing costs and drive continuous improvement

**Regional Market knowledge**
- Assess competitor activities and pricing
- Gather and provide relevant information to contribute to Sales and Marketing activities
- Identify market gaps and new customer opportunities
- Deliver customer-specific activation sales plans and commercial proposals
- Work closely with Food Service sales teams to brief, support and monitor field activation efforts

**Liquors Distributor Relations**
- Manage all operational activities within the channel (promotions, price increases, deals, listings)
- Maintain stock levels on shelf and with distributors
- Understand stock levels in Dc’s to manage customer expectations
- Analyse data and update sales activities and action plans
- Monthly sales reviews to be done with growth plans discussed
- Trade/customer visits planned with distributors’ sales reps
- Manage the stock return process with distributors

**End Customer Relations**
- Actively pursue new business opportunities
- Build strong relationships with bar staff, managers and hospitality influencers to secure listings and brand preference.
- Plan customer monthly call sheet
- Monitor and review customer activity plans
- Conduct engaging bartender training sessions and tastings that drive advocacy and elevate product knowledge
- Plan a communication strategy for all customers and adopt a proactive customer engagement strategy
- Lead activation strategies across all trade channels
- Investigate product-related complaints

**National Accounts**
- Support regional locations to ensure the desired sales targets are achieved
- Support with works shops and training with regional managers to achieve quality control in all locations

**Trade Events & Exhibitions**
- Co-ordinate exhibition launches, trade shows, digital media collaboration with Food Service marketing, briefing meetings and functions
- Arrange special events (internal and external)
- Prepare exhibition designs, assemble, install and dismantle exhibition stands
- Control and maintain venue equipment and assets
- Exhibit company products
- Present and communicate product Features, Advantages and Benefits (FABS) to the end customer
- Take transfer orders from end-users and pass them on to Distributors
- Evaluate the success of activations through reporting tools and ROI.

**REQUIREMENTS: QUALIFICATIONS, EXPERIENCE AND KNOWLEDGE**
- Minimum requirement - Grade 12 (Matric)
- Tertiary education relating to sales will be a huge advantage
- 3-5 years’ experience in sales within a Food Service Channel
- Barmen or Mixology experience
- Required to work flexible hours and must have own reliable transport
- Liquor Distributor account Management and sales
- Horeca/Food Service customer acquisition and development
- Sales Operations & Execution
- Sales Strategy development and route planning
- Event management and training

**PEOPLE PROFILE, SKILLS AND ATTITUDE**
- Customer orientated
- Highly organised and structured
- Able to work comfortably in a fast-paced environment.
- High personal standards and a hard worker.
- Sound Negotiation skills
- Superb interpersonal skills, including the ability to quickly build rapport with both customers
- Ability to work effectively with a team.
- Strong numerical and analytical skills.
- Strong Communication Skills.
- Strong Problem-Solving Ability.
- Displays Pro-act