Serveco - Growth Marketing Specialist

4 days ago

Johannesburg, South Africa Kaelo Full time

Company Description
**ServeCo - for Dis-Chem Health and Kaelo Insurance**

**Job Description**:
Understand the UX / UI of the customer journey and bring constant improvements to increase conversion rates.

Innovating in terms of platforms, testing and execution against benchmarks.

**KEY OUTCOMES**

**Content Creation**:
Create and maintain content for multiple marketing campaigns into different audiences and segments. Work closely with the copy writers, internal and external compliance and agency to completion.

**Run campaigns on Marketing Automation / CRM platforms**:
Largely for acquisition campaigns, but also retention and up-sell campaigns using marketing automation platforms.

Work with marketing, and compliance teams to make sure the brand guideline are followed and that the collateral is compliant according to insurance regulation. Work with sales and operational teams to achieve lead generation and sales goals.

**Management and optimisation of Websites & Landing pages for Marketing **and retargeting campaigns**

Ideation, briefing and testing of changes to the current websites, as well as the creation of landing pages for various campaigns with the goals of lead generation, product education and awareness. The optimisation of the landing pages using AB testing and other tools to improve the customer’s journey.

**Qualifications**:
Experience and knowledge in marketing, design, copywriting, and campaign execution.

**PREFERRED**

Having worked on marketing automation platforms and having built complex automation journeys.

**EDUCATION: QUALIFICATIONS: ACCREDITATIONS WITH PROFESSIONAL BODY** **REQUIRED**

Relevant qualification in marketing or advertising.

**TECHNICAL SKILLS OR KNOWLEDGE**

**REQUIRED**
- Microsoft Suite, specifically PowerPoint, Excel and word
- Marketing software, ideally marketing automation platforms.

**ADVANTAGEOUS**
- Adobe Creative Suite, specifically Photoshop, Premiere Pro and Audition
- WordPress advantageous
- Other content management systems
- Canva

Additional Information
- **
Accountability**:

- ** Action orientated**:

- ** Collaborative**:

- ** Communication**:

- ** Business writing skills**:

- ** Manage complexity**:

- ** Problem solving skills**:

- ** Decision thinking**:

- ** Encourages engagement**:

- ** **Resilient and adaptive**:

- ** Resourceful**:

- ** Demonstrates self-awareness**:

- ** Purpose driven**:

- ** Significance and values orientated

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