Specialist: Marketing

3 days ago

Johannesburg, South Africa Absa Bank Limited Full time

Bring your possibility to life Define your career with us
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

To provide specialist advice and support in area of specialisation providing marketing material that informs clients of business & service offerings.

**Job Description**:
Marketing Strategy: Execute business unit market strategies to drive consideration and business outcomes. Develop business unit marketing plans with a clear focus to meeting business objectives. | Campaign proposition marketing execution: Execute 360 integrated marketing and sponsorship campaigns that change consumer perception, improve consideration and drive business outcomes. | : | : | : | : | : |:

- Strong proficiency in integrated marketing (multi disciplines) strategy and performance
- Experience in GTM strategic principles on both renovation and innovation
- Data proficiency
- comfortable with business and marketing strategic and operational measures and performance
- Lead marketing research projects end to end - high degree of competence
- Comfortable in media strategy, implementation and performance/ optimisation
- Working knowledge of Digital Marketing Strategy and Performance tracking
- Can drive marketing best practice and thought leadership

Education

Bachelor's Degrees and Advanced Diplomas: Marketing (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_

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