Insights & Analytics Coordinator

2 weeks ago

Johannesburg, South Africa Initiate international Full time

Are you prepared to elevate your career in the dynamic landscape of B2B marketing? We are actively searching for a talented individual to fill the role of **Insights & Analytics Coordinator **in **Johannesburg**, specializing in Demand Generation. Operating within a suite of products for delivering multi-channel campaigns, we are committed to a high-performance approach, utilizing data insight and intelligence to formulate comprehensive demand generation strategies.

The **Insights & Analytics Coordinator** holds a pivotal position, responsible for delivering data-driven insights to support the Sales team in expanding existing accounts and acquiring new customers. The role entails producing a substantial volume of reports, including Market Intent Reports, Competitor Insight Reports, Target Account List Health checks, Campaign Impact Reports, and Category Reports across EMEA and North America.

Your key **job** responsibilities as the **Insights & Analytics Coordinator** in **Johannesburg**:

- Master Cutting-Edge Tools: Become a super user of Bombora, Automata, and IFP insights
- Sales Support: Provide proactive insights and recommendations to Sales and Customer Success Managers, contributing to the growth of Tier 1 clients and agencies in the US and UK
- Strategic Collaboration: Work with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
- Campaign Activation: Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
- End-of-Campaign Reporting: Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), demonstrating the impact of campaign activities across Target Account Lists (TALs)
- Trend Analysis: Make recommendations on next steps/future activity based on results and shifting trends in the market
- Enhanced Reporting: Supplement reports with additional insights around competitors, audience, and content

Requirements for this **Insights & Analytics Coordinator job** in **Johannesburg**:

- Experience: 1-2 years in a data, analytics, or reporting role
- Communication Skills: Meticulous attention to detail combined with strong written and oral communication skills
- Reporting Expertise: Ability to communicate insights and results of data analyses by producing written reports
- Detail-Oriented: Very detail-oriented and logical thinker
- Tech Savvy: Highly proficient in Microsoft Office, especially Excel and PowerPoint
- Analytical Mindset: Analytically minded with a passion for data, trends, and insights
- Quick Learner: Strong interest and ability to quickly learn new tools and platforms
- Innovative Thinker: Enjoys problem-solving and finding new solutions to drive innovation
- Well-Organized: Thrives in a fast-paced, high-volume work environment

Benefits for this **Insights & Analytics Coordinator job** in **Johannesburg**:

- 28 Days Holiday
- Private Health Care
- Early Finish Fridays: 3pm

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