Sr Director, Clinical Marketing, Africa

7 days ago

Johannesburg, South Africa bioMérieux sa Full time

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.

Our teams working across our digital transformation and information technology areas are literally changing healthcare through technology. Their various expertises are serving innovations for patients and business. Development of new solutions (hardware and software) as well as building qualitative data and insights contribute to the constant improvement of public health.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.

The Africa Region is looking for the Africa Clinical Marketing Director. He will be responsible of implementing and designing the marketing strategy for the clinical products in order to maximize the business results in Africa Region Within the framework of BioMérieux guidelines and strategy, through managing the marketing team. He will report and inform the Vice President Africa about needs and opportunities on the local market. The position will be based in one of our Africa subsidiary (Algeria or Ivory Coast or South Africa or Kenya or Egypt or Nigeria).

What will be your responsibilities?
- To define the marketing strategy of the products being carried and to be developed.
- To acquire market data and identify the position of bioMérieux in the IVD market for exploring the potential to grow. Also to provide concrete data on the market trend.
- To build and implement the marketing plan; to ensure that the margin and profitability of his range and installed base; and to keep track of the performance of the clinical range.
- To prepare the annual sales budget, expense budget and the 3-year plan for the clinical range.
- To communicate with the Corporate Strategic Development and Marketing team to make sure that the Company marketing strategies are implemented properly at local level.
- To establish new distribution channels with the branch offices in order to increase the penetration of products.
- To manage the marketing team and facilitate their work through regular training and field guidance.
- To initiate technical and marketing training to the sales team of Africa and distributors;
- To set up strong communication program for new products and to build network with key opinion leaders;
- To work closely with the other departments in order to facilitate the product registration, clinical trial, product evaluation and product update.
- To report regularly on the new events in the market such as new government policies, market needs, competitors’ activities, etc to the Africa Vice President

Who are you?
- 10 years of experience in marketing and sales : it will be a plus to have experience in InVitro Diagnostic Sector
- Pharmacist with Biology/biochemistry and marketing background
- Good ability for communication, team work and organization
- Good knowledge of the market and the opinion leaders
- Creativity
- Good ability to coach and to work with the subordinate
- Fluent in French and English

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