Growth Performance Marketing Manager

‍Looking ahead, we remain committed to growing Africa's tech ecosystems. Africa is home to the world's youngest population, with over 50% of Africans under the age of 25. Recent estimates indicate there are over 700,000 professional software developers across Africa today. That number is projected to double by 2025. We believe in the future of African tech talent and the impact it will have on scaling global companies.

**Accelerating business growth with expert tech talent**

Our Culture

**Our Culture**

**Our culture is underpinned by 8 core values.**

Earth’s leading software company from Africa
- that's where we're going.

**Why Join Our Team**

**Embrace Our** African Talent Footprint, Flexibility, and Autonomy**
- Our distributed teams span South Africa, Nigeria, Kenya, Zimbabwe, and other parts of the continent, showcasing the diversity and brilliance of African talent.
- ** Annual Foos-Fest** ️ : Showcase your skills at our legendary Foosball Festival and take home quirky, sought-after awards.
- ** AI-Powered Hackathons** : Collaborate with your team to create innovative, market-ready products in just 24 hours—all while enjoying live music and family-friendly fun.
- ** Year-End Celebrations**️ : Reflect and connect at our unforgettable year-end events, a decade-old tradition we continue to cherish.
- ** Popcorn Fridays, Dev Chats, and Braais**: Bond with colleagues over insightful discussions and sizzling good vibes.
- ** Fluid Clubs**: Join like-minded peers in activities like hiking, running, and more to foster shared interests beyond work.
- ** Weekly All-Hands**: Stay inspired and in the loop with our weekly All-Hands sessions that bring us together as one team.
- ** Explore Week**: Our annual tradition encourages you to work from anywhere around the globe for one exciting week—freedom meets inspiration
- ** Stacos (our company currency)**: Reward and recognise your peers with Stacos and exchange them for cool vouchers to celebrate accomplishments big and small.
- ** Commission Incentives**: Unlock attractive rewards for successful business development leads and employee referrals.

**Continued Career**Growth & Support**
- ** Internal AI Platforms**: We empower our teams with access to both closed and open source LLM’s that make work easier and empower your professional growth. We love AI
- ** High-Performance Culture**: Stay aligned and on track with OKRs (Objectives and Key Results) and structured annual reviews.
- ** Personalized Mentorship**: Receive dedicated guidance from leadership and the Talent SuccessTeam through one-on-one sessions and quarterly check-ins tailored to your career aspirations.

**Our teams are powered by AI—**Transforming How We Work**
- Our teams embrace cutting-edge AI platforms, agents and tools, creating smarter workflows and accelerating career development with AI.
- OpenAI, Anthropic, Llama - we use them all so choose what suits you best
- You don’t need your own licenses - we cover the costs and have our own internal AI platforms that gives you access to them all in a secure environment.

**Outstanding**Employee Benefits** ➕**
- ** Discovery Medical Aid**: Prioritizing your health with the best care.
- ** Half-Day Birthday Leave**: Celebrate your special day with an afternoon off
- ** Family responsibility & Parental Benefits**: Providing full support for a meaningful work-life balance.
- Please note: Benefits may vary depending on employment type

**Join us and be part of a dynamic, supportive team that’s making waves across Africa.**

**Responsibilities**:

- Lead Generation Strategy & Ownership
- Own and execute the Marketing inbound lead generation strategy, ensuring seamless integration with overarching business and sales department objectives.
- Optimize the entire lead acquisition lifecycle to generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Opportunities, driving measurable results for sales enablement.
- Craft and manage customer persona-driven strategies to engage, convert, and retain high-quality leads across the US and UK markets.

2. Paid Advertising Campaign Management (Essential)
- Design, execute, and continuously improve data-driven paid advertising campaigns across platforms like LinkedIn, Google Ads, and Meta.
- Develop ad strategies to meet and exceed lead generation KPIs, such as CPL, conversion rates, and cost per acquisition, while delivering an impactful return on ad spend (ROAS).
- Identify and capitalize on growth opportunities to scale campaigns profitably while maintaining a relentless focus on lead quality.

3. Website Conversion Rate Optimization
- Create and optimize lead generation funnels on the company website to maximize lead capture and conversion rates.
- Test and improve landing pages, calls to action, and user experiences using A/B testing and analytics insights.
- Ensure website design and messaging are tightly aligned with lead generation efforts and overall marketing strategies.

5. Campai