Brand Manager
2 days ago
Brand Manager Retail
Johannesburg North, Johannesburg - Gauteng - South Africa
Reporting to the General Manager you will be responsible for the planning, management and strategizing of the brands. The overall focus of the portfolio is the execution of the international program with local market interpretation. The initiation and coordination of promotions and marketing activities per brand equity and taking responsibility for the overall financial performance of the brands, ensuring profitability and financial growth.
Essential Qualifications, Skills and Experience:
- A marketing degree is essential
- Previous experience in digital marketing, social media or advertising is essential
- Previous experience and understanding of the lifestyle category and retail market segment
- Multinational experience essential
- Knowledge of the market
- Willingness to work extended hours
- Good organisational skills and a high degree of accuracy are required
- Ability to work under pressure, use initiative and take ownership of tasks
- Superior computer literacy, especially in PowerPoint, Excel and Word
Key Results Area:
- Budget Control
- National marketing programme
- Above-the-line (ATL) and Below the line (BTL) marketing strategies
- Implementation of promotions
- Forecasting and the management of the supply chain process
- Stock management and distribution
- Competitor awareness
- Launch programmes
- Sales involvement
- Administration duties
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