Paid Media Specialist

2 days ago

Johannesburg, South Africa Betting Connections Full time

On behalf of our client we are looking for a Paid Media Specialist to join their expanding business.

If you live and breathe digital marketing, thrive on data driven insights and can bring skills and knowledge in areas such PPC across Google and Bing, display marketing and paid social along with a great
understanding of analytics and conversion rate optimization then we would love to hear from you to join the team.

You’ll have the opportunity to build and grow your own team as the role evolves.

Tasks
- Have experience in all paid search channels, including PPC, search, display and paid social
- Experienced in bid management, conducting keyword research & competitor analysis
- Experienced in reporting, analyzing and interpreting data for campaign performance and feeding back to key stakeholders with proposed actions
- Maintain sufficient reports to communicate paid media performance with key business stakeholders and the team
- Agree and implement strategy to achieve business targets and continues growth
- Utilizing bid management tools to help drive KPIs
- Audit work and continued optimization
- Regular testing new strategies and relevant betas
- Work with senior stakeholders to show them the strategic value, and deal with any questions / concerns they may have
- Prepare analysis to help provide insights to the wider team / business
- Help create forecasts for performance and budget
- Manage regular reports for both wider business and marketing specific use

**Requirements**:

- A minimum of 4 years’ experience in creating, managing & reviewing a variety of PPC campaigns across, Google, Bing and social media platforms eg Facebook, Instagram and Background in the Gambling industry - a must have
- Confidently in solely managing all PPC budgets and providing accurate monthly spend forecasts
- You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results

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