Digital Marketing Specialist

**Job Title**:Digital Marketing Specialist - Paid Media

**Employment Type**:Permanent

**JOB SCOPE & RESPONSIBILITIES**
- Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms.
- Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendation for future campaigns.
- Identify target audiences and analyse their characteristics, behaviour, and media habits.
- Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Make recommendations to various stakeholders of new initiatives and opportunities.
- Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilized.
- Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns.
- Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan.
- Track and quality assure proofs on paid media interactions, creative products and delivery to ensure cost effective and impactful solutions.
- Monitor consistent and accurate messaging across channels.
- Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required.
- Write communications briefs, ensuring that creative and media are effectively integrated.
- Facilitate project meetings for the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
- Manage key stake-holder expectations, escalating risks before they become problems.
- Report on completed projects, costings, and progress against deadlines.
- Perform data analysis of paid activity on a monthly basis.
- Regular reviews of performance within Google analytics.
- Monitor and evaluate campaign performance in order to optimise future campaigns.
- Work with marketing teams to drive content creation for paid media channels.

**Key Stakeholders**:

- ** Internal**: Marketing Team, Creative Team.
- ** External**: Paid partners (e.g., Google, Facebook, sports radar etc.), agencies and freelancers for production.

**QUALIFICATION AND EXPERIENCE**

**Qualification**:

- 3 Year Bachelors Degree / NQF Level 7 in marketing, communication, or journalism
- GAIQ certification (Google Analytics Certification) is an advantage.

**Experience**:

- 5 years successful experience in paid digital media planning and campaign management.
- Experience demonstrating creativity from an ideas perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers.

**Work conditions and special requirements**
- Travel to all units required on a regular basis.
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).

**COMPETENCIES**

**Technical proficiency**:

- Knowledge of the business products and the sports betting context (advantageous)
- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics and Google AdWords and Facebook
- Experience with other paid platforms e.g., Programmatic, Native, and other paid social e.g., Twitter, Reddit, TikTok etc (advantageous)
- Digital Marketing
- Project management
- Media planning & buying (advantageous)
- Social Media Platforms (including how to use these to effectively support paid media)
- Copywriting and editing
- Social; Google & Revenue Reporting skills
- Business & Financial Acumen
- Knowledge of GTM, pixel set ups etc (advantageous)

**Know-how**:

- Knowledge and expertise in paid media digital marketing practices and technology concepts and principles.
- Short term planning (within 12 months) involves conducting the planning of activities to meet and optimise new business targets and growth.
- Organise, plan, and prioritise tasks for self to ensure that work gets done profitably and efficiently.
- Represent the company to internal and external stakeholders, interacting with stakeholders - influencing, motivating, and encouraging specific behaviour.

**Problem-solving**:

- Applies judgement and adapts solutions through analytical, interpretative, evaluative and innovative thinking.
- Monitor changes in the digital environment and is quick to act upon potential opportunities, risks, and challenges.
- Consider all the facts, options, and possible objectives prior to making decisions.
- Analyse and diagnose channel performance issues in order to maximise or leverage the strengths of the team in a competitive environment.
- Deal with diverse problems in own area, using judgment and di