Senior Marketing Coordinator: Tfg Rewards

1 day ago

Parow, South Africa The Foschini Group Full time

**Job ID**:13588**Position Type**:Full-Time**Job Function**:Marketing & Communications**Workplace Type**:
**Division**:Not Indicated**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
**Senior Marketing Coordinator: TFG Rewards**

**Parow**
**Permanent**

**The opportunity**:
Are you customer obsessed, driven, motivated and keen for a career in Customer Loyalty & Rewards? Look no further and join our CUSTOMER HUB TEAM where we put customers first and enable them to live their best life

As a highly engaged member of the team, you will be responsible for working cross-functionally within TFG (with other TFG Brand teams, VAS, Labs, Credit etc) to deliver Rewards campaigns that will drive member engagement across the group’s 20+ retail brands.

**Your 2 key areas of responsibility, include, but are not limited to**:

- Customer facing: Rewards member communication
- Client facing: Internal TFG Brands technical support of the Rewards system
- Contribute to TFG Rewards member engagement strategy by co-ordinating ATL & BTL communications across various channels, brands & touchpoints
- Ensure that TFG Rewards’ communication plan is executed in line with the overall strategy, in particular the delivery, tracking, reporting & improvement of portfolio specific CRM campaigns
- Engage with various Brand Marketing teams to put our best fashion-foot forward by ensuring that seasonal relevance and key products are considered
- Ensure comprehensive campaign voucher set up on the Rewards System for direct marketing campaigns, this includes, but is not limited to post campaign reporting, identifying opportunities for improvement and recommending enhancements based on findings
- Manage website content and product selections linked to various direct marketing campaigns
- Create store, operational and customer service team instructions for relevant campaigns as well as any program updates
- Manage customer queries and escalate complaints for all direct Rewards related marketing campaigns and vouchers
- Deliver technical support to TFG brand merchandise, marketing & operations teams to drive member-only offers in-store & online
- Drive best practice thinking and internal group learnings with TFG brands, plus train TFG brand teams on the Rewards Campaign system & ensure optimal functionality & reporting
- Drive Rewards KPI’s & targets with brand operations, merchandise & marketing teams
- Problem solve and close the loop with the Rewards product owner for any system-related developments
- A customer focused mindset
- An eye for & understanding of fashion
- Degree or qualification in related field (Marketing, BCom/BSc)
- CRM/Data-driven marketing know-how
- To be a compelling communicator, with experience in content development across multi-channels and the ability to influence
- Exceptional verbal, written communication, presentation and interpersonal skills
- Detailed and analytical, with exceptional organizational ability
- Budget management
- Resilience and emotional maturity
- Experience in or understanding of SEO,PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics etc
- 3-5yrs B2C marketing with a minimum 3yrs focused in digital marketing activities

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