Mid-senior Search Engine Marketing Specialist

2 weeks ago

Johannesburg, South Africa Ad Talent Africa Full time

**Who we are**:A leading marketing agency based in Johannesburg.

**What we do**:We provide our clients with experience to build and establish their brands.

**What we are looking for**:An experienced mid to senior SEM Specialist who will be responsible for the day-to-day management of clients PPC content and channels.

**What you will do**:

- Overseeing paid media for PPC clients
- Creating and executing SEM strategies for clients
- Forecasting with budgets and possible results based on budgets
- Assist HOD with SEM, including some training and management of juniors within the department.
- Execute tests, collect and analyse data and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Creating and testing audiences
- Building PPC campaigns from scratch
- Advising internal team, juniors and clients on campaigns, creative and results/issues
- Implementing GA4 on client’s websites
- Pulling and collating data from multiple sources
- Creating media plans
- Meeting and maintaining relationships with clients
- Being on-hand to explain results and data to a client or colleague
- Technical assistance on pitches
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimisation
- Research and analyse competitors and advertising links

**What you must have**:

- BS/MS degree in Marketing or a quantitative, test-driven field
- 3+ years of experience in digital media marketing
- 4+ years of experience in running paid media specifically
- Google ads certified
- Google Data Studio and SEM Rush
- Google Tag Manager
- Proven experience as a PPC Manager on multiple accounts
- Experience in data analysis and reporting
- Well-versed in the principles of search engine marketing (SEM)
- Experience with google ads: search, display, and shopping, discovery, performance, max, YouTube
- Working knowledge of analytics tools, including the implementation of tracking on websites
- Up-to-date with the latest trends and best practices in search engine marketing
- Extensive experience with Google Tag manager implementations and custom event setup
- Comfortable navigating Wordpress
- Understanding of HTML, CSS and JavaScript is a plus
- Proficiency in Excel completely** essential**:

- Analytical thinking with strong math skills
- Strong computer skills

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