Head of Search Engine Marketing

2 weeks ago

Johannesburg, South Africa HR Genie Full time

Our client is looking for a Head of Search Engine Marketing who will be responsible for the day-to-day management of all their PPC clients paid media, content and channels and reporting back on these with data
- driven insights. You will be responsible for leading a small team of juniors who will assist with keyword research, tracking results and monitoring results. As the Head of Search Engine Marketing you will oversee each brand and the vision and growth for each brand, including paid media strategy creation, understanding and implementation, technical knowledge sharing and problem solving with clients and your internal team.

**Responsibilities**:

- Overseeing all paid media for PPC clients across the agency
- Creating & executing SEM strategies for clients
- Forecasting with budgets and possible results based on budgets
- Manage a team of juniors who assist with SEM, including hands on training and feedback
- Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Creating & testing audiences
- Building PPC campaigns from scratch
- Advising internal team, juniors and clients on campaigns, creative and results/issues
- Implementing GA4 on clients websites
- Pulling and collating data from multiple sources.
- Creating media plans.
- Meeting and maintaining relationships with clients
- Being on-hand to explain results and data to a client or colleague
- Technical assistance on pitches
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyse competitors and advertising links

Key Skills:

- Analytical thinking with strong math skills,
- Strong computer skills,
- Comfortable navigating Wordpress.

Qualifications:

- Google Data Studio & SEM Rush
- Proven experience as a PPC Manager & running a team
- Experience in data analysis and reporting
- Well-versed in the principles of search engine marketing (SEM)
- Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube
- Working knowledge of analytics tools, including the implementation of tracking on websites
- Up-to-date with the latest trends and best practices in search engine marketing
- Extensive experience with Google Tag manager implementations and custom event setup
- Understanding of HTML, CSS and JavaScript is a plus
- Proficiency in Excel completely essential
- BS/MS degree in Marketing or a quantitative, test-driven field

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