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Search Marketing Specialist

2 weeks ago

City of Johannesburg Gauteng, South Africa Zeal HR Full time

**Search Marketing Specialist**

**Introduction**

Want to join a multi award winning digital marketing agency where you can accelerate and work as an entrepreneur within an education and training driven business that is geared for growth with a brilliant culture well look no further.

**About the role**
- You will be joining the Performance Team in a senior position
- You will work on a diverse range of clients, delivering measurable return on investment.
- You will work alongside other Performance Team members, developers, social media managers and content writers to optimize the online presence of these clients.
- To be successful in this role, you should have a brilliant understanding of SEO and Google Ads, as well as experience training and developing team members.
- This is a remote role in South Africa

**Responsibilities**
- Complete Technical SEO Audits, Competitor Gap Analyses (On-Site & Off-Site), UX Audits and Google Ads Account Audits and provide recommendations thereof.
- Devise and implement SEO (on-site and offsite) and Google Ads strategies to help our clients achieve their organic and paid goals
- Conducting keyword research, optimize website content and structure including title tags and descriptions, internal linking, architecture, and other technical factors and implementation thereof to improve rankings for target keywords
- Monitoring Google Ads campaign performance and adjusting optimize campaign performance
- Write compelling Google Ads ad copy
- Setting up and managing campaign budgets and bids
- Monitoring, compile and communicate reports with recommendations to improve client ROI and deliver value
- Have a strong understanding of international SEO best practices.
- Providing training and guidance to Performance Team members on SEO and Google Ads best practices
- Keep pace with industry trends and developments specific to SEO and Google Ads
- Research and evaluate new technology trends and identify new campaign optimization opportunities and present to team
- Complete tasks in line with priorities and due dates set out by Success Team and assist with tasks assigned by Team Leader & HoD
- Assist in answering technical questions asked by Success Team to develop understanding and knowledge of services rendered
- Attend technical client meetings, strategy presentations and status updates

**Attributes & Requirements**
- Your own laptop/desktop computer that meets minimum specifications as defined by Employment Contract
- Experience with tools like Semrush, Screaming Frog, Google Analytics, Google Search Console, Google Data Studio & Google Tag Manager
- Have advanced and proven knowledge of various backlinking methods
- Passion for digital marketing and strong technical SEO experience
- Curiosity about anything and everything SEO and Google Ads
- At least 2 years agency experience
- You have proven experience in delivering performance orientated search engine optimization
- Excellent written and interpersonal communication skills
- Awesome organizational skills
- A willingness to take ownership of the work
- Strong work ethic and self-starter
- Computer literacy (Microsoft Word/Google Docs and Excel/Google Sheets)
- Experience in an agency environment
- Ability and passion to educate and share industry knowledge with less experienced team members
- Demonstrate resourcefulness and the initiative to lead advanced projects

**Education**
- Tertiary qualification in marketing AND minimum 3 years’ experience in the industry

**Benefits**
- Remote work = saving on transport and fuel increases
- Employee Growth Model = Aggressive Salary increases
- Award-winning culture
- High-learning & development rate & trajectory
- Your SAY - really MATTERS
- Flexible hours = work/life balance
- Monthly team reward
- Quarterly recurring client reward
- Annual bonus (Based on overall company performance)
- Long-service awards from 3rd year
- Culture participation awards