Search Engine Optimisation
1 week ago
**Job Overview**:
**Expiration date**: 13 June 2025**Location**: Johannesburg, Gauteng**Job Title**: Search Engine Optimisation (SEO) Specialist**Education Level**: Diploma**Job Level**: Senior**Minimum Experience**: 5- 7 Years
**Search Engine Optimisation (SEO) Specialist - Johannesburg.**:
**Duties and Responsibilities**:
- Manage all search engine optimisation and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Optimise copy and landing pages for search engine marketing.
- Research and analyse competitor advertising links.
- Develop and implement link building strategy.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
**Requirements**:
- 6-8 Years experience.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.
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