Digital Performance Specialist

1 week ago

Johannesburg, South Africa Cardilogix Full time

If you live and breathe SEM & Digital Marketing, and want to work for a leading agency, then we want to talk to you

We're looking for a **Digital Performance Specialist (SEM/PPC) **responsible for the strategic development, execution and ongoing management of high-budget campaigns across multiple channels and campaigns, including Google Ads, Bing Ads, Retargeting, Facebook Ads, Programmatic channels and eCommerce Market Places.

**Duties and Responsibilities**:

- Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget.
- Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth.
- Build, set-up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e-commerce and affiliate marketing.
- Drive conversion optimization, through A/B testing, ad development and landing page strategy.
- Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools.
- Oversee and manage paid marketing tools, software and tracking platform.
- Run internal SEM reports and analysis, providing actionable insights and optimization recommendations.
- Stay up to date on changes in the industry, trends and new strategies in SEO / SEM and CRO.

**Qualifications & Certifications**:

- 6+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing.
- Experience managing large monthly budget campaigns, setting up SEM and paid social campaigns (Facebook, Twitter, YouTube, TikTok).
- Experience working in Google Ads Editor and Bing Editor (Certification preferred).
- Excellent data analysis skills, with the ability to optimize funnels and measure ROI.
- You have set up or implemented Automated rules, Scrips or Auto Bid Strategies.

**Application must include**:

- Updated CV

**Salary**: R50,000.00 - R55,000.00 per month

Application Question(s):

- Do you currently or have you previously worked for an agency?
- Do you currently or have you previously worked on FMCG brands?

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