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Digital Marketing Specialist
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Location: Hybrid – JohannesburgEmployment Type: Full-TimeIndustry: Logistics & Supply Chain | B2B SaaS | Professional Services WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid media and inbound lead generation, particularly in the B2B SaaS space. About the Role As a Digital Marketing Specialist, you will own the inbound lead generation strategy and its implementation, focusing on paid media campaigns across LinkedIn and Google. You'll work closely with the content team to execute full-funnel strategies, analyse campaign performance, and continuously optimise for better results. The ideal candidate is both analytical and creative, comfortable juggling multiple projects in a fast-paced environment. Key Responsibilities Develop and manage paid media goals and KPIs Implement full-funnel inbound lead generation strategies Create, manage, and optimise ad campaigns on LinkedIn and Google Analyse performance metrics and provide actionable insights Collaborate with content and design teams on campaign assets Report on campaign KPIs weekly and monthly Stay updated on trends in paid media and digital marketing Contribute to broader marketing initiatives and growth goals What You’ll Bring 1–3 years of experience in Digital Marketing, PPC, or SEM Bachelor's degree in Marketing, Communications, or related field Strong experience in B2B, preferably SaaS or professional services Hands-on experience with LinkedIn Ads, Google Ads, and HubSpot Proficiency in MS Excel and Google Analytics Excellent written and verbal communication skills Strong project management and time management skills A data-driven mindset with a passion for performance marketing Nice to Have Experience with A/B or multivariate testing Background managing moderate to large-scale B2B accounts Knowledge of inbound marketing and content strategy Creative input in copywriting and ad visuals What’s On Offer Opportunity to work in a fast-scaling global business Collaborative and creative team culture Performance-driven atmosphere with growth opportunities Exposure to high-impact campaigns and international clients Company Culture Our client fosters a supportive and inspiring culture that balances performance with well-being. They are deeply invested in team happiness, offering a fast-paced yet uplifting work environment where innovation is celebrated and talent is nurtured. If you have not been contacted with in 10 workings days, please consider your application unsuccessful.
