Performance Marketing Specialist

Would you like to make a positive impact in South Africa? Do you want to be part of an exciting fast-growing international scale-up? Do you love social ads and A/B testing copy and creative? If the answer is yes, you have come to the right place because we are looking for a Performance Marketing Specialist to join Talk360 team in South Africa

As the Performance Marketing Specialist for South Africa, you will be responsible for commercial performance through systematic campaign-specific results and overall digital measurement. Finally, the Performance Marketing Specialist will work closely with all marketing & growth teams in a target-setting way as well as post-campaign evaluations.

**Who are we?**

Talk360 is an ambitious and fast-growing global Fintech start-up, focusing on overcoming challenges for people in Africa and other emerging markets. Over half the world’s population either has no internet access or experiences an unreliable internet connection and are not able to purchase digital services easily. Talk360 solves this by offering an app allowing affordable & reliable calling to any online or offline number in the world. We also have over 60+ payment methods, specifically targeting underserviced communities in Africa.

Above anything else, we are extremely passionate about going the extra mile for our users. Our Talk360 team is spread across the world, with offices and people in The Netherlands, South Africa, Nigeria, India, and more to come.

**What will you do?**
- End-to-end management of performance marketing activity across Paid Social channels.
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
- Develop test and learn initiatives across Paid Social.
- Work with the social media specialist to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing/growth team to optimize audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
**Who are you?**
- You have experience in creating and optimizing global Google Ads, Social or Video campaigns.
- You get energy from setting up and analyzing A/B tests and using conversion optimization to improve results every day.
- You love to search for new opportunities by immersing yourself in global marketing trends and new acquisition channels.
- You are data-driven and look at data and facts to derive conclusions to improve campaigns.
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (Google Analytics and Firebase)
- Keyword Research skills
- Experience working on a Performance Media (SEM and Social) strategy
- You are driven, ambitious, and have an exceptional eye for detail.
- You have a Bachelor's or Master’s degree.
**What’s in it for you?**
- A responsible and challenging job in an international working environment with many growth
- and learning opportunities
- A competitive salary that can increase proportionately to your growth and that of Talk360
- Partially remote working in our office in Fourways, Johannesburg (min. 1 day per week at the office)
- Laptop, phone credits, medical aid contribution, and pension contribution.
- Of course, we also love to socialize, and we go on a few fantastic trips every year as well

Does this sound like what you are looking for and would you like to be part of our journey? Then make sure to get in touch today because we cannot wait to meet you