Senior Paid Social Specialist

5 days ago

Cape Town, South Africa Go Carpathian Full time

**Senior Paid Social Specialist - Remote (EST/CST Hours)**

**Company**: H Street Digital

**Location**: Remote (Must be able to work US EST or CST hours)

**Employment Type**: Full-Time

**About Us**

H Street Digital is a performance-driven digital marketing agency specializing in DTC e-commerce brands. Our team is committed to delivering exceptional results through data-driven strategies, creative solutions, and a culture of excellence.

**Position Overview**

We are looking for a Senior Paid Social Specialist with a strong track record in scaling client ad accounts while maintaining or improving profitability. This role is ideal for a data-driven marketer who thrives in managing high-budget campaigns and optimizing performance to drive bottom-of-funnel results.

**Key Responsibilities**
- Develop & manage large-scale ad campaigns ($50k-$100k/month) on Meta & TikTok for DTC brands.
- Write compelling ad copy & coordinate with the creative team to produce effective ad creatives.
- Target & segment audiences based on client objectives and data-driven insights.
- Monitor, analyze & optimize campaign performance using A/B testing and key metrics (CPA, CAC, ROAS).
- Scale ad accounts profitably while maintaining performance KPIs.
- Stay up-to-date with paid social trends & platform updates to integrate new strategies.
- Provide performance reports with insights and recommendations for continuous improvement.
- Collaborate with internal teams to align paid social strategies with overall marketing objectives.

**Required Qualifications**
- 2-3 years of experience managing Meta & TikTok ad campaigns.
- Proven experience handling $50k+ monthly ad spend.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to scale ad accounts profitably with measurable results.
- Excellent communication & problem-solving skills.
- Deep understanding of Meta & TikTok ad platforms, audience segmentation & creative strategy.

**Nice-to-Have Skills**
- Experience with new ad platforms & emerging paid social strategies.
- Understanding of tracking, pixel installation, & attribution models.
- Familiarity with Shopify & e-commerce tracking.

**Work Environment**
- Fully remote position (must be available during US EST/CST hours).
- 40 hours per week with flexibility as long as KPIs are met.
- High accountability & ownership culture with a focus on delivering results.

**Compensation & Benefits**
- Competitive salary based on experience.
- Unlimited PTO for work-life balance.
- Quarterly profit-sharing when company goals are met.
- Professional growth & development opportunities.
- Opportunity to work with innovative DTC brands & cutting-edge marketing strategies.

**Start Date**

Full-time target start date: ASAP

**How to Apply**

Submit your **resume & a brief cover letter/portfolio** detailing your experience in scaling paid social campaigns. Include:
Specific examples of past campaign performance **(CPA, ROAS, CAC improvements)**.

Case studies showcasing campaign scaling & optimization strategies.

Your **problem-solving** approach in past roles.

H Street Digital is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace.

Work Location: In person

  • Paid Social Specialist

    2 weeks ago

    Cape Town, South Africa Cullinan Holdings Full time

    We are looking for a mid-weight paid media specialist, specifically focussed on paid social to join our team in our Cape Town office. Key responsibilities would be to manage and execute paid social campaigns for multiple travel brands within The Travel Corporation family, **with dedicated focus on the North American region**. Responsibilities will also...

  • Paid Social Media Specialist

    3 weeks ago

    Cape Town, South Africa Silvertree Brands Full time

    ABOUT US Silvertreebrands builds disruptive purpose-driven consumer and digital brands.Our power brands include Faithful to Nature, UCOOK, Pet Heaven and SKOON. We focus on building amazing customer experiences that are "Good for you, good for the planet." We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial...

  • Paid Search And Social Specialist

    2 weeks ago

    Cape Town, South Africa Mvia Full time

    Paid Search and Social Specialist Location : MVIA Southern Suburbs, Western Cape, South Africa Octane Marketing (Pty) Ltd is actively seeking a high-performance Paid Search and Social Specialist with a proven track record specifically in lead generation to join our growing team in Cape Town. In this pivotal role, you'll develop and manage data-driven,...

  • Social & Paid Media Specialist

    3 weeks ago

    Cape Town, South Africa Drake International Full time

    Drake International Duties & Responsibilities Location : Richmond Park Employment Type : Full-Time Salary : R R Job Purpose : We're looking for a hands‑on, performance‑driven Social & Paid Media Specialist to lead full‑funnel campaign execution across Google, Meta, and LinkedIn. This dynamic role supports two impactful brands: 60% focus on B2B lead...

  • Senior Paid Search Specialist

    7 days ago

    Cape Town, South Africa Rain Full time

    **Responsibilities**: - Creating, managing, optimizing, and reporting on all paid search campaigns. - Defining campaign budgets, aligning campaign goals, and maintaining consistency with the overall strategy. - Collaborating with other digital and non-digital advertising specialists. - Identifying new opportunities for optimization within the paid search...

  • Paid Social

    7 days ago

    Cape Town, South Africa Elixirr Full time

    About Elixirr Elixirr International plc is a global consulting firm with a bold ambition: to become the best consulting firm in the world. Founded in 2009 to challenge a declining industry standard, we’ve grown from a single vision into a powerhouse of entrepreneurial talent, delivering boardroom strategy through to execution. After IPO-ing on AIM in...

  • Paid Media Specialist

    2 weeks ago

    Cape Town, South Africa Digital Marketing Specialist Full time

    **About Us** Join our dynamic, 100% remote team that's behind some of the most innovative entertainment and e-commerce campaigns worldwide. Though our company may be little known, our impact is huge, creating tens of millions in revenue annually for our clients. We're known for exceptional service, expertise, and ROI. Our portfolio includes campaigns for...

  • Senior Paid Media Manager

    2 weeks ago

    Cape Town, South Africa Incubeta Full time

    **OVERVIEW OF JOB DESCRIPTION** We are seeking a highly motivated and experienced Senior Paid Media Manager to lead and execute paid media strategies across social and search channels. You will be a key player in driving our clients' online success by maximizing their return on investment (ROI) and achieving their business objectives. This role requires a...

  • Growth-Focused Paid Social Specialist — Meta

    3 weeks ago

    Cape Town, South Africa Silvertree Brands Full time

    A purpose-driven consumer brands company in Cape Town is seeking a Social Paid Media Specialist. The successful candidate will develop and execute Meta and TikTok ad strategies for multiple brands, optimize campaigns based on key performance indicators, and collaborate closely with creative teams. Ideal candidates will have 3–5 years of relevant...

  • Full-Funnel Social

    3 weeks ago

    Cape Town, South Africa Drake International Full time

    A leading recruitment agency in South Africa is seeking a Social & Paid Media Specialist to lead full-funnel campaign execution across various platforms. The ideal candidate will have 2-3 years of experience in managing Google Ads and Meta Ads campaigns, focusing on B2B lead generation and B2C customer acquisition. This role includes responsibilities for...