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Senior Paid Search Specialist

3 weeks ago

Cape Town, South Africa Rain Full time

**Responsibilities**:

- Creating, managing, optimizing, and reporting on all paid search campaigns.
- Defining campaign budgets, aligning campaign goals, and maintaining consistency with the overall strategy.
- Collaborating with other digital and non-digital advertising specialists.
- Identifying new opportunities for optimization within the paid search environment.
- Analysing the effectiveness of campaigns.
- Regular reporting on paid search performance.
- Occasionally assisting with Programmatic Display and Paid Social advertising duties.

**Requirements**:

- Minimum 2 years experience in paid search.
- SA360 experience.
- Familiarity with Google Analytics, DV360, CM360 and GTM is advantageous.
- Self-motivated with good organisational skills.
- Strong analytical and problem-solving skills.
- Great interpersonal and communication skills.
- Proficiency with MS Office.
- Business/Marketing degree is advantageous.
- Ability to work collaboratively with a diverse marketing team in a fast-paced environment.