Paid Social Specialist

2 days ago

Cape Town, South Africa Cullinan Holdings Full time

We are looking for a mid-weight paid media specialist, specifically focussed on paid social to join our team in our Cape Town office.

Key responsibilities would be to manage and execute paid social campaigns for multiple travel brands within The Travel Corporation family, **with dedicated focus on the North American region**. Responsibilities will also include monitor campaign performance through a mixture of data analysis and reporting. You must have strong analytical skills with a proven ability to analyse, report and provide insight on campaign data.

**About The Travel Corporation**:
Our philosophy is simple. To create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value. At the heart of everything we do is our passion to provide industry leading service and quality so that our guests can focus on the most important thing; the transformative and immersive travel experiences we offer around the world. Through our sustainability efforts and vision to Make Travel Matter, taking care of our people and guests and constantly innovating on new ways to Make Travel Personal, we exist to create life-changing moments for every guest who travels with any of our 40 award-winning brands.

**Requirements**:

- Manage paid social campaigns from strategy through to implementation
- Manage, review, and perform daily account responsibilities associated with Paid Social Ads
- Maximise earnings across all campaigns, channels and tactics
- Produce weekly/monthly campaign analysis and ROI reports
- Writing and implement new ad copy aligned to campaign and overall brand message, to improve click-through rate as well as return on investment
- Provide recommendations and execute strategies for audience targeting (First Party Data, Lookalikes, in Market and Affinity), ad set goal, and other facets of paid social in accordance with goals.
- Provide oversight and manage new paid social campaigns, ad groups, and accounts and aid in the creation of paid social marketing initiatives.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Implement recommendations and execute strategies for opportunities, campaign structuring, targeting, and other facets of paid social in accordance with brand objectives
- Billing and account recons
- Pixel and conversion tracking implementation / working with the web teams to implement these
- Reporting - assistance with gathering brand reports, campaign on a weekly basis
- Able to work flexible hours to cover off peak morning business times in East Coast, USA
- You would need:

- Genuine interest in paid marketing and the future of digital advertising
- Minimum 2 years brand or agency side PPC/Ads/Display/Social/Video experience
- Experience with Paid campaign construction, daily optimisation, test plans and how to track back to the business ROI
- Ability to investigate, evaluate and analyse information
- Excellent Microsoft Excel skills
- Positive attitude with a go-getting spirit
- Experience in building remarketing campaigns & audience lists
- Experience with Google analytics performance analysis
- Willingness to contribute and test new ideas
- Excellent attention to detail
- Excellent numeracy and communication skill
- Experience working with travel brands will be advantages.
- Google AdWords & Google Analytics fundamental exam (required)
- Bachelor’s degree in marketing, advertising or statistics (Desirable)

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