Social & Paid Media Specialist

2 weeks ago

Cape Town, South Africa Drake International Full time

Drake International Duties & Responsibilities Location : Richmond Park Employment Type : Full-Time Salary : R R Job Purpose : We're looking for a hands‑on, performance‑driven Social & Paid Media Specialist to lead full‑funnel campaign execution across Google, Meta, and LinkedIn. This dynamic role supports two impactful brands: 60% focus on B2B lead generation for Aramex, targeting qualified business leads; 40% focus on consumer acquisition for Shop & Ship, driving growth in cross‑border eCommerce. This is a unique opportunity to work across diverse audiences and objectives, blending strategic thinking with tactical execution. Key Responsibilities Social Media Management Develop and implement content strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). Create and schedule engaging posts, stories, and reels. Monitor social media channels for trends, engagement, and feedback. Respond to comments and messages in a timely and professional manner. Paid Media Campaigns Plan and execute paid advertising campaigns on platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn. Optimize ad creatives and targeting for maximum ROI. Manage budgets and monitor campaign performance. Conduct A/B testing and refine strategies based on analytics. Analytics & Reporting Track performance metrics using tools like Meta Business Suite, Google Analytics, and LinkedIn Insights. Provide detailed reports and insights to stakeholders. Use data to inform future content and campaign strategies. Collaboration & Strategy Work closely with designers, content creators, and marketing teams. Align social media efforts with broader marketing goals. Stay updated on platform changes, algorithm updates, and digital trends. Requirements 2-3 years of hands‑on experience running Google Ads and Meta Ads campaigns, ideally across both B2B and B2C objectives. Proven success in B2B lead generation and B2C customer acquisition. Strong knowledge of Google Ads, Meta Business Suite, and LinkedIn Campaign Manager. Experience with lead generation funnels and customer acquisition strategies. Familiarity with LinkedIn ads, programmatic platforms, or mobile/app campaigns is a plus. Attention to detail and a high level of accuracy. Ability to work independently and meet deadlines. #J-18808-Ljbffr

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