Channel Manager

1 week ago


Cape Town, South Africa Red Bull Full time

RESPONSIBILITIES
** Areas that play to your strengths**:
All the responsibilities we'll trust you with:
Expand allHelps create the programming plans for, and runs day-to-day programming of Red Bull’s Owned and

Managed channels, including content programming and community management.Optimizes channel performance through use of analytics, scheduling, featuring, using customized

functionalities and driving smooth consumer journeys across platforms.Works closely with Content team to ensure content is made for-platform to maximize performance.

Executes activation plans with the Brand and Communications departments to maximize reach of this

content.Uses the right mix of local and global content to ensure year-long audience engagement. Has a strong

understanding of what local content will work with a local audience, and how to program it.Works with the Head of Programming to build on the organization’s business plan by creating and

programming strategies in support of the organization’s wider marketing mix.
- EXPERIENCE
- ** Your areas of knowledge and expertise**:
that matter most for this role:

- Required to have past experience actually running social media accounts and/or programming websites
- and apps
- Expert in identifying where consumers live digitally, how they consume content, and how to engage them
- with content according to their consumption behavior
- Has a constant sense of online trends and knows how to drive Word of Mouth online
- Experience in content commissioning and promotion
- Passion for the Red Bull brand, its content and values, and understands how to translate this into driving
- brand love in an online environment through media
- Lives and breathes media on the internet
- Excellent digital industry knowledge
- Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives
- Extensive administration skills and love for details
- Excellent internal Communication and Social skills
- Curious, open, creative
- Leadership skills, good presenter and motivator
- Problem solver
- Bachelors Degree
- Proficient in English (written and spoken)
- Travel 0-10%
- Permanent


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