Digital Marketing Specialist

**About Us**
We’re a UK-based digital agency that partners with businesses to bring their ideas to life and help them grow online. Whether it’s designing a standout website, setting up a smooth e-commerce store, developing mobile apps, or providing hands-on IT support, we do it all. We also offer 24/7 hosting and helpdesk support to keep our clients' operations running smoothly at all times. At the heart of what we do is a passion for solving problems through creative, practical tech solutions that deliver real results.

**The Role**
We're on the lookout for an experienced and adaptable **Digital Marketing Specialist**to join our growing team. This is a hands-on, client-facing role where you’ll manage a set of ongoing client accounts, leading their digital marketing efforts from strategy through to execution and reporting.
We’re looking for someone with a well-rounded skill set—strong in SEO, PPC, social media, content creation, and data-driven marketing—who can confidently lead campaigns and build strong client relationships.

**Key Responsibilities**

**Client Management & Strategy**
- Act as the main contact for a group of clients, guiding their digital marketing activities.
- Build strong, lasting relationships through regular updates, performance reviews, and strategic input.
- Understand each client's goals and turn them into effective, tailored marketing strategies.
- Work closely with our in-house teams (design, dev, content) to bring campaigns to life.

**Digital Campaign Management**
- Plan, launch, and manage campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and TikTok.
- Monitor key metrics (CTR, CPC, conversions, ROAS) and continuously look for ways to improve.
- Carry out keyword research and competitor analysis to refine both paid and organic strategies.

**SEO & Website Optimisation**
- Conduct technical SEO audits and roll out on-page/off-page improvements.
- Collaborate with developers to improve page speed, mobile usability, and user experience.
- Optimise metadata, site structure, and internal linking for better search visibility.

**Content & Social Media**
- Plan and manage content calendars across multiple client accounts.
- Create engaging content (written, visual, and video) for websites and social media platforms.
- Schedule and manage posts, monitor engagement, and respond as needed.
- Track campaign performance and fine-tune based on open rates, clicks, and conversions.

**Performance Reporting & Optimisation**
- Generate regular reports using tools like Google Analytics, Tag Manager, Facebook Pixel, and others.
- Run A/B tests and use results to guide future decisions.

**What We Offer**
- The flexibility to work remotely, with support for a healthy work-life balance.
- A chance to work with a wide range of exciting, long-term clients.
- A collaborative, supportive team culture where your input is valued.
- Competitive salary based on your experience and skills.
- Ongoing opportunities to learn, grow, and shape your role within the company.
- Minimum **3-5 years of hands-on experience** in a digital agency with a client-facing component.
- Strong knowledge of **SEO best practices**, **Google Ads**, and **social media advertising** platforms.
- Proficient in **marketing analytics**, data interpretation, and performance reporting.
- Experience using **WordPress**, **Webflow**, or similar CMS platforms.
- Competency with **graphic design tools** such as Canva and Adobe Creative Suite.
- Excellent communication, presentation, and time management skills.
- Bonus: Familiarity with **HTML, CSS, JavaScript** or the ability to liaise with developers on web projects.
- Based in South Africa, aligned with UK working hours.
- Own a device running Windows 11 with an i5 processor, 12GB RAM, and an SSD.