Digital Marketing Specialist

Business context:
Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.

Main purpose of the job:
As the Digital and eCommerce Lead
- you will be responsible for attracting customers & delivering exceptional experiences to them through developing, delivering, and optimizing relevant multi-touchpoint campaigns that drive leads through the sales pipeline & drive growth strategies.
- Understand & drive Full Operator Lifecycle
- Develop & Drive Relevant Content Strategy
- Own & Drives Business Growth Targets for Digital Reach, Penetration & Turn Over
- Plan & Execute Digital Strategy in line with Business growth ambition
- Plan & Execute eCommerce Strategy in line with Business growth ambition
- Deliver Exceptional customer experience to drive Reach & Penetration
- Deliver Sales Conversion % onsite Perfect Store online & Search score online

Main Accountabilities
- Support and drive business growth targets for Turn Over, Reach & Penetration including Digital
- Understand & work with team to drive full Operator Lifecycle for key customer segments
- Understand end-to-end journey our customers go on when buying our products & addresses the key moments that matter to both customer perception of UFS and business performance.
- Co-design omnichannel journeys and campaigns (together with content marketer) that drive the full lifecycle, including lead management and executes the journeys on all traffic-driving touchpoints (online and offline).
- _ Support the team to deliver eCom Business Targets for TO, Reach & Penetration (Basket Size i.e. New Product Penetration, Cross Selling, Upselling, Inc. Frequency)_
- _ Deliver Sales and Profit plan for pure players & UFS & Trade Webshop in conjunction with local market strategic plan_
- _ Support the relationship with Pure player & Trade Webshop customers for eCom strategy execution_
- Drive Perfect Store Online with Top 10 SKU focus to win on the 1st page of search results
- Drive Joint campaigns using both 3rd party touchpoints and 1st party touchpoints
- Create compelling content: partner with the brand and marketing teams to create compelling ‘always on’ Digital shelf content, spanning both upper and lower funnel assets, triggering operators to buy our products
- Test, learn and scale up right support models: run small scale pilots (critical to drive eSearch, and Multi Brand Campaigns)
- Issue weekly/monthly snapshot of Social Media, Trade Webshop & Pure players & other e-Com platforms’ performance and executive summaries
- _ Drives 3rd party data collection with UFS Business Excellence-Data Specialist team & work with Data specialist to analyze 3rd party data & bring insights to OCT_
- Plan campaigning calendar with behavioral and transactional data insights to improve traffic,
- Monitor website usability and implements A/B tests to improve site performance, merchandising options, engagement, and conversion
- Marketo
- Facebook Business Manager
- A/B testing software (i.e. Hotjar, Adobe Target)
- Content suite, PXM, PIM, AEM and The Asset Bank (TAB) & KWERY
- Clavis (EDGE Tool)
- Power BI, Google Analytics

Business Partnering:

- Key member of the key Business Teams ensuring KPIs are met and participate in idea generation and execution through sales team.

Direct Reports
- No direct reports

Key Interfaces
- Pure players & Trade Partner e-com teams
- Customer Development
- Chefs
- OX and Campaign & Marketing Automation Team
- Business Excellence Team
- OOH/UPro teams
- Omnichannel Trade Marketing
- Brand & Innovation
- CMI

Critical Success Factors for the Job

Key Skills
- Strategy into Action: Good understanding of different shopping missions, operator lifecycle, buying journeys, local eCommerce channel landscapes
- Business acumen: Understanding of UFS & customer P&L and measurement of campaign ROI
- Customer Centricity
- Content that converts: Good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 70A implementation. Basics of how SEO and SEM works.
- Campaigning: Advanced campaign calendar planning skills with Trade Webshop & Pure Players. Good understanding of how to drive Trade Partners & Pure Player advertising. Ability to properly analyze the results of campaigns and optimize them accordingly.
- Building value propositions: Able to build value proposition to engage pure players and penetrate more operators
- Stake Holder Management

Relevant Experience

Essential:

- 3-5 years of working experience in Digital and eCom or similar function in FMCG
- Understands key metrics for eCom like page views, conversation rate etc.
- Create and execute Digital & Social media
- Experience in SEO, SEA, A/B Testing, Content Sui