Digital Marketing Specialist

**WHO WE ARE**

Operating in multiple African countries, with over 200 quick-service restaurants (QSR), Hungry Lion strives to provide high-quality products at affordable prices in a modern fast-food environment.

We are a young, fun, dynamic, and GROWING company full of opportunities with little to no corporate politics. Our mandate is to enlist intelligent, creative, and hard-working people who are prepared for a challenge and want to be part of building something EXTRAORDINARY.

**THE OPPORTUNITY**

We have an opportunity for an experienced **Digital Marketing Specialist** to join our **Marketing** team.

The Digital Marketing Specialist is responsible for the implementation, execution and optimisation of the digital marketing strategy and digital marketing campaigns. The incumbent will have a strong grasp of current digital marketing and social media tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

**DUTIES**

**Marketing**:

- Conceptualise and implement the Hungry Lion digital and communication plan and appropriate marketing strategies in the most cost-effective way ensuring brilliant standards, effective strategic positioning, and breakthrough creativity that delivers results and drives brand equity.
- Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
- Drive the planning, direction, coordination, and roll-out of professional and relevant collateral for different market segments and campaigns.
- Segment audiences and understand customer buying behaviours and profiles.
- Guide content marketing strategy and support the creation of innovative media content partnerships to amplify reach and drive customer engagement.
- Work with the Brand Marketing team to create aligned customer communications across all channels.
- Stay current with all technical and content advances in Facebook and other online marketing channels to bring thought leadership and innovative developments to our product and marketing growth strategy.
- Implement and execute digital marketing campaigns.
- Support relevant media planning and buying.
- Coordinate and brief agencies/suppliers.

**Social media**:

- Create and manage the content calendar for all social media channels.
- Plan, maintain, and execute the digital marketing and social media strategy and calendar (monthly, quarterly, and yearly).
- Develop creative briefs and review creative treatments for all social and digital channels.
- Execute and manage paid social campaigns, which include managing Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok as well as all other digital media ad campaigns.
- Formulate and manage monthly content strategy and social calendars across all platforms for all countries.
- Manage experimentation across channels and inform landing pages and creative development.

**Web**:

- Work with the web development team to implement and maintain company websites to ensure content and visuals are current and constantly updated.
- Plan, prepare and implement digital campaign briefs for the design team and liaise with the web development team to ensure campaigns are rolled out, optimised, and performing well.

**Reporting and Analysis**:

- Measure and report the performance of all digital marketing campaigns, and assess against goals (monthly).
- Generate weekly and monthly reporting for all key metrics, KPIs, and learnings.
- Optimise, monitor, and report on campaigns and content as necessary and provide tactical solutions.

**Relationship Building & Networking**:

- Develop positive, professional relationships with internal and external stakeholders.
- Develop and manage relationships with key partners and act as their primary point of contact.
- Drive new partnership growth opportunities with current and potential new strategic digital partners across all our markets.

**REQUIREMENTS**

**Essential**
- Relevant qualification.
- Minimum of 5 years experience in Digital Marketing.
- Proven success working across Facebook and Twitter’s marketing platforms.
- Experience in
- data analysis, creating insights, embedding learnings, and collaborating with partners across various markets.
- managing social media and display/search advertising campaigns.
- identifying target audiences and devising digital campaigns that engage, inform and motivate.
- working with media partners/ publishers to run media campaigns at the market level.
- working with technical teams on digital initiatives.
- Familiarity with the digital media landscape and exposure to the likes of YouTube, Google, Facebook, Twitter, etc.
- Excellent working knowledge of web analytics tools (E.g., Google Analytics) and the ability to analyse data from multiple sources.
- Technical knowledge and implementation of the different types of remarketing strategies.
- Be up-to-date with the latest trends and best practices in online marketing and measurement.

**Desira