Manager: Digital Marketing, Marketing Division, Usb

7 days ago


Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte
- Designing and implementing digital strategies within budget requirements;
- Developing and managing digital enrolment campaigns;
- Developing product-specific communication strategies and long-term sales growth plans;
- Launching marketing/promotional campaigns per programme (programme-driven and selected programmes combined based on fit);
- Developing annual implementation plans that deliver on strategy;
- Identifying customer segments/personas, and ensuring communications that connect with selected groups;
- Conducting market research in relation to USB's product portfolio and using insights to deliver improvements;
Developing a performance matrix against set objectives;
- Managing a budget;
- Working with others to create compelling text, image and video content;
- Collaborating with internal teams to ensure brand consistency;
- Ensuring that relevant content is posted in accordance with the content calendar;
- Building relationships with programme heads, media and other stakeholders;
- Managing and growing agency relationships and developing integrated solutions across all performance marketing channels (SEM, SEO, social, mobile, display, affiliates);
- Developing brand engagement programmes;
- Handling CRM analysis and bespoke responses;
- Undertaking competitor analyses;
- Driving programme awareness in order to achieve sales targets;
- Managing lead conversion;
- Providing outstanding customer service.

Job Requirements/Pos Vereistes
- Degree in Marketing/Business Management, or a related field;
- A minimum of five years' experience in a digital marketing role;
- Experience of inbound marketing processes;
- A sound understanding of inbound, push and behavioural marketing;
- The ability to work under pressure;
- Proven ability to take initiative and to make an independent judgement in performing tasks;
- Delivery of outputs that comply with the highest quality standards;
- Professional conduct and a professional appearance;
- A persuasive communicator;
- Very strong strategic skills with a proven track record of data analysis;
- Enthusiastic, self-motivated, organised and methodical;
- A proactive problem-solving outlook;
- The ability to function in a multilingual environment;
- Computer literate in MS Office (Word, Excel, PowerPoint and Outlook);
- A valid driver's licence;
- Willingness to work after hours when necessary.

Recommendation/Aanbeveling
- Work experience in a business or university sector.



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