Sales Marketing Manager

2 weeks ago

Sandton, South Africa Pollock and Associates Full time

Sales & Marketing Manager Retail

Sandton - Gauteng - South Africa

Reporting to the Country GM you will be skilled in your solid understanding and experience in the SADC consumer and retail product market. The ability to nurture strategic partnerships with key customers and partners. Responsible for identifying relevant product and market trends, and new market development opportunities, and leading the process of assessing new market opportunities for assigned product portfolios whether newly explored technologies or expansions of existing products into new regions/channels.

Development and Implementation of ATL and BTL range promotion plan, including advertising, merchandising, POSM placement, demonstrators' teams in retail and joint promotions with customers.

Essential Experience and Skills:

- 5+ years experience in a similar role with a proven track record of success, preferably within the IT Consumer field (distribution, system integrators, vendors)
- Existing relationships in the South African consumer/retail environment
- Experience in the SADC markets
- Excellent interpersonal skills: ability to present, engage, connect, and build consensus across a broad range of audience
- Well-structured thinker, analyzer, and problem-solver having a good balance between micro and macro overview
- Good decision maker, flexible and able to adapt to work in a fast-paced style environment;
- Demonstrates high ethical standards, integrity, and commitment in all business and commercial dealings

Key Result Areas:

- Provides competitive analysis, including analysing data, and market trends, advising on pricing
- Identifies target markets and market penetration strategies
- Coordinates product introduction and market exploitation
- Developing consumer and channel communication strategies for new product launch
- Sets the overall direction for customer proposals and quotations within the product line
- Conducts strategic reviews to ensure the execution of the strategic plans
- Conducting assortment, pricing, listing, distribution and other types of market research
- Defining the range / SKU channelization and exclusive SKUs for the market
- Development, implementation and control of local currency pricing within agreed margin targets
- Product, performance and regular supervision of listing plan by customers/sales channels
- Development and implementation of distribution and pricing approach by sales channels
- Development and providing of sales planning by SKU in line with agreed sales plans for the market
- Implementation of sales planning with the highest possible forecast accuracy

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