Automotive Marketer

1 day ago

Midrand, South Africa CAPITAL AUTO WORLD Full time

Job Title: Auto Dealer Marketer

Department: Marketing

Location: [Midrand]

Reports to: Sales/Marketing Manager or Dealer Principal

**Job Purpose**:
The Auto Dealer Marketer supports the dealership’s brand presence and sales efforts by planning, coordinating, and executing marketing campaigns, both digital and traditional, to drive customer engagement, grow the dealership’s visibility, and ultimately increase vehicle sales and service traffic.

**Key Responsibilities**:

- Campaign Planning & Execution:

- Take pictures
- Create advert listing sheets
- Create and post adverts on cars.co.za, AutoTrader, Carfind, and company website
- Assist with running vehicles history
- Understanding, listing, and advertising vehicles extras for adverts
- Assist Social media Expert when available

**Brand Management**:

- Ensure consistent branding across all materials and platforms, including showroom displays, flyers, and digital content.

**Event Coordination**:

- Organize and promote showroom events, test drive days, and product launches in collaboration with the sales team.

**Content Creation**:

- Design digital flyers, promotional graphics, newsletters, and vehicle highlight reels (video editing skills are a bonus).

**Customer Communication**:
**Reporting**:

- Track marketing ROI, report campaign outcomes, and make recommendations for improvement.

**Requirements**:

- Diploma or degree in Marketing, Communications, or a related field.
- At least 1-2 years' experience in marketing or digital coordination (automotive industry preferred).
- Experience with design tools like Canva, Adobe Suite, or similar.
- Basic video editing skills a plus.
- Excellent communication and time management skills.
- Passion for cars and the auto industry is a plus

**Key Attributes**:

- Creative and detail-oriented
- Proactive and self-motivated
- Able to work under pressure and manage multiple deadlines
- A team player with a “can-do” attitude

**Minimum requirements**:
1. Drivers license

2. Previous motor experience

3. Knowledge of vehicles extras and differences

Pay: R6 000,00 - R10 000,00 per month

Application Question(s):

- In your own words how do yo manage marketing success in a dealership??
- Which platforms have you used to run automotive inventory ads?

License/Certification:

- Drivers License (required)

Work Location: In person

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