Digital Marketing Specialist
4 days ago
Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies and create social media marketing plans
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create marketing ideas and campaigns and optimize user experience through obtaining customer feedback
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Excellent time - keeping
- Ability to take initiative
- Work well under pressure
- Highly motivated and creative
Only CV's in PDF format will be accepted
**Job Type**: Permanent
Pay: R20 000,00 - R25 000,00 per month
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