Digital Marketer

7 days ago

Durbanville, South Africa Pepkor Speciality Full time

The role requires a solid understanding of all Organic/Paid marketing channels and the management thereof. You will be responsible for increasing brand awareness, promoting company products and driving prospects to conversions. The role requires the ability to translate business goals into successful digital marketing campaigns and promote the campaigns online.

**Key Responsibilities**:

- Assist and support with day-to-day execution and optimisation of paid media campaigns across multiple channels to build brand awareness and drive sales
- Ensuring campaigns are up and optimized according to brief and best practice guidelines
- Ensure all paid media execution falls in line with the larger digital marketing strategy
- Keep up to date with the latest industry trends
- Monitoring daily digital spends and optimisation of return on ad spend
- Updating campaign focus and bids in line with weekly price changes
- Researching and identifying external and internal opportunities to further drive sales
- Administrative or other marketing support to assist with the efficient running of the department, as and when required

**Qualifications**:

- Grade 12/Matric, Tertiary qualifications will be an advantage
- Relevant tertiary degree/diploma with a formal IT or Digital Marketing Education

**Knowledge, Skills and Experience**:

- 2-3 years work experience in a digital marketing department working with Organic/Paid Media
- 2 years experience within a digital marketing / e-commerce environment advantageous
- Creative, with an eye for detail

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