Pr Account Manager

1 week ago

Cape Town, South Africa Pulse Communications Full time

Key Responsibilities
Client and Account Management
Serve as the primary point of contact for assigned clients, providing strategic counsel and day-to-day communication support.
Develop, manage and execute PR plans aligned with client objectives.
Maintain strong relationships with clients, ensuring high satisfaction and retention.
Lead client meetings, prepare status updates and oversee reporting on campaign performance.
Media Relations and Outreach
Build and maintain relationships with key journalists, editors, influencers and industry stakeholders.
Proactively pitch stories, coordinate interviews and secure media coverage across print, digital and broadcast outlets.
Monitor media trends and identify opportunities for clients to gain visibility.
Content Development
Edit press materials including press releases, pitches, briefing documents, Q&As, fact sheets and thought-leadership content.
Ensure all content aligns with client messaging, brand voice and communication strategy.
Campaign and Project Execution
Oversee the execution of PR campaigns, events, product launches and media briefings.
Manage timelines and deliverables to ensure successful project outcomes.
Monitoring and Reporting
Track media coverage, analyse results and produce clear reports.
Provide insights and recommendations for ongoing optimisation of PR activity.

**REQUIREMENTS**:
Required Skills and Qualifications
Bachelor’s degree in Public Relations, Communications, Marketing or related field.
3-5 years of PR or communications experience, ideally within an agency environment.
Strong media relationships and proven track record securing coverage.
Excellent writing, editing and storytelling skills.
Ability to manage multiple clients and deadlines with strong attention to detail.
Strategic thinker with the ability to translate client goals into PR opportunities.
Confident presenter and communicator, both written and verbal.
Experience managing junior team members.
Personal Attributes
Proactive, resourceful and solutions-oriented.
Highly organised with strong project management abilities.
Creative and curious, with a pulse on industry trends and media landscapes.
Collaborative team player with a positive, professional attitude.

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