Pr Account Manager

2 weeks ago

Cape Town, South Africa Press Room Full time

Press Room in Cape Town is looking for a senior account manager/junior account director with at least five years of public relations agency experience and who has a solid understanding of the media landscape in South Africa.

**REQUIREMENTS**:
Drive clients’ accounts using all media tools available to create the required media coverage in all PR areas.
Execute communication strategies and activities for your client accounts, ensuring that programmes and objectives are being adhered to, and that accounts are well organised.
Participate in agency meetings, initiatives and campaign development meetings.
Attend/participate in PR industry events
Read relevant trade, consumer and business media, bringing important issues to the attention of the managing director - Keep abreast of PR services that will enhance the agency’s client offering
Attend relevant training courses as agreed with the managing director
Build positive relationships with colleagues and clients
In consultation with Managing Director, conceive and develop integrated communication strategies for a portfolio of clients
Oversee implementation of communications plans including research and idea generation; writing coherent and factually accurate press releases; writing well-informed copy for trade corporate and business publications; interviewing case studies; managing clients’ social media accounts; writing awards; event management etc
Draft press releases and articles
Prepare regular status and contact reports for clients - Plan and manage events ranging from photo calls, press conferences, community events, training days etc. on behalf of clients.
Building and maintaining effective working relationships with key journalists
Driving the media relations programme for clients as laid out in the agreed programme of activity
Proactively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
Overseeing programmes of media promotional activity, such as competitions
Understand and advise on media handling including interview briefings, developing Q&A’s and developing statements in a crisis situation
Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures
Develop news angles and place stories in a cross-section of print, broadcast and online media
Participate in new business development and prepare proposals and pitches - Seek opportunities to grow business with existing client

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