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Brand Manager
2 weeks ago
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
About the role:
To initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.To plan, direct and co-ordinate all strategic and marketing activities of their respective brand/ brands, to achieve consumption growth, sales, profit and marketing objectives.
Scope:
- South Africa territory- Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.- Focused on consumers, customers and HCPs/Pharmacists.- Responsible for new product launches (innovation) and developing business cases for new product launches.- Interacts with aligned media, advertising and promotional agencies as well as Area teams, and other Haleon business units.- Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Supply Chain, Regulatory and other departments.- To grow brands ahead of the categories we compete in.- Control A&P investments and drive ROI improvement.- Use our values and expectations to drive actions and decisions, role model values and expectations.- Embeds the Haleon behavoiurs as part of our Win As One framework: Consumer first, always; Collaborate for impact; Unlock value at pace; grow myself and others.
Key Responsibilities:
- Monitor market, brand performance, competitors, trends, and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.- Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.- Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.- Report on deviations to Marketing Director and propose/implement action plans where necessary.- Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.- Review of actual costs versus budget throughout NPD development to meet GP objectives, brand campaign.- Collaborate in forecasting and pipeline input planning.- Drive campaign process to support sales strategy for overall company objective attainment- Manage agency stakeholders to impactful brand health.- Manage annual budget and reconciliation.- Integrate with sales, promotions to identify incentive requirements.
Strategic Planning- In order that the overall company and strategic brand objectives are achieved, delivers and executes strategic long, medium
- and short-term plans for brands by:
- Developing strategies that will deliver the 3-year consumption, sales, profit and marketing objectives for the categories.- Analysing past performance, economic variables etc, against the backdrop of world-wide portfolio, growth, and profit objectives, in collaboration with Area/Category Teams.- Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives, in partnership with Area/Category Teams and aligned agencies.
Execution Powerhouse:
- In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:
- Embedding continuous learning from successes and failures- Initiating and co-ordinating progress on all projects.- Facilitating implementation with other functions within the organisation as well as with- aligned agencies.
Data & Analytics:
- To determine potential impact on plans as well as identify future opportunities, monitors, analyses and evaluates marketplace developments relating to:
- Own and competitive developments.- Sales and supply chain performance- Consumer, Expert and Customer behaviour.
Agility- Adapts/replans to accommodate deviations / changes in market conditions by devising- and implementing new action plans, to ensure the brands, retain their competitive- advantage.
Business Leadership- To ensure that overall strategic objectives are met, carries out marketing leadership duties by:
- Working within budget parameters.- Monitoring progress towards achieving objectives.- Providing input into overall planning of business.- Liaising with other func
