Acquisition Specialist Digital Marketing

7 days ago


Southern Suburbs, South Africa MVIA Full time

MVIA is looking for an Acquisition specialist, you will be responsible for the paid and organic digital lead supervision within the acquisition customer journey to enable growth in a fast-paced regulatory environment.

MVIA is a division of FSP 45790, an underwriting Manager registered with Mutual and Federal Risk Financing Limited to provide underwriting, administration and claims services on various value-added products sold by approved intermediaries such as motor dealers, insurance brokers, contact centres and financial institutions.

Main Purpose of the role is to identify and work with paid media channels (directly and indirectly) to ensure conversion of digital leads specifically for:

- Digital traffic to Lead conversion
- Lead to Sales conversion

With traffic to lead and subsequently lead to sale conversion as the overall target, the Acquisition Leads specialist will continuously optimize each channel, with the overall ambition to drive growth hacking initiatives.

**Key Responsibilities**
- Lead tactical initiatives to seek out and own new paid marketing lead generation activities in the digital space
- Plan implement and reflect on strategic decisions for the digital space.
- Run the day-to-day maintenance of Social Media lead generation marketing channels
- Understanding channels such as Media publications (News24, IOL Other), +18 Mobile Apps, Google AdWords, etc. & is highly helpful
- Building and optimising conversion funnels using Click Funnels, Leads Hook, and related platforms would be a bonus
- Analyse and optimise channels to drive target critical metrics based on Quality, Cost & Volume
- Analyse customer behaviour across channels
- Continuous optimization, measuring, tracking, analysis and reporting
- Keep up to date with the latest digital marketing developments to stay a leader in the field
- Provide weekly and monthly reports on the lead outcomes.

**Minimum Requirements**
- A relevant degree or diploma
- Minimum 2 years’ experience working with Digital Traffic and Leads Management
- A steadfast focus on attention to detail and consistency
- An ability to take ownership and work in an autonomous manner
- Ability to thrive in an ambiguous and constantly evolving environment
- Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals and deliver great experiences for customers
- Demonstrated experience of thinking creatively, taking the initiative and constructively advocating on behalf of clients and/or customers



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