Digital Marketing Manager

**About Us**

We’re a UK-based digital agency that helps businesses grow and run more smoothly with smart, practical tech solutions. From building websites and online stores to developing mobile apps, CRMs, and reliable IT support, we cover all the digital essentials. We also offer round-the-clock hosting and helpdesk services to keep things running without a hitch. Our goal is simple: use technology and creativity to make a real difference for our clients—delivering value, solving problems, and helping them stay ahead.

**The Role**

We are seeking a versatile and experienced **Digital Marketing Manager** to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.

**Key Responsibilities**

**Client Management & Strategy**
- Serve as the **primary point of contact** for recurring clients on all digital marketing-related matters.
- Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.
- Understand each client’s business goals and translate them into effective marketing strategies.
- Collaborate with internal teams (design, development, content) to execute campaigns.

**Digital Campaign Management**
- Plan, launch, and manage digital advertising campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok**.
- Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.
- Conduct keyword research and competitor analysis to refine SEO and paid strategies.

**SEO & Website Optimization**
- Perform technical SEO audits and implement on-page and off-page SEO strategies.
- Work with the development team to improve **site speed, mobile responsiveness, and user experience**.
- Optimize content structure, metadata, and internal linking to improve rankings.

**Content Creation & Social Media**
- Develop and manage content calendars for multiple brands.
- Create engaging static and video content for social platforms and websites.
- Schedule, publish, and monitor social media posts; respond to engagement as needed.
- Create automated workflows for lead nurturing and customer retention.
- Analyze open rates, click-through rates, and conversions to optimize future campaigns.

**Performance Tracking & Reporting**
- Generate **weekly/monthly reports** using tools such as **Google Analytics, Tag Manager, Facebook Pixel**, etc.
- Conduct **A/B testing** and share actionable insights to improve campaign performance.

**What We Offer**
- Opportunity to work on **diverse and recurring client portfolios**.
- A collaborative and creative work environment.
- Competitive salary based on experience.
- Ongoing learning and development opportunities.
- Minimum **3-5 years of hands-on experience** in a digital agency with a client-facing component.
- Strong knowledge of **SEO best practices**, **Google Ads**, and **social media advertising** platforms.
- Proficient in **marketing analytics**, data interpretation, and performance reporting.
- Experience using **WordPress**, **Webflow**, or similar CMS platforms.
- Competency with **graphic design tools** such as Canva and Adobe Creative Suite.
- Excellent communication, presentation, and time management skills.
- Bonus: Familiarity with **HTML, CSS, JavaScript** or the ability to liaise with developers on web projects.
- Based in South Africa, aligned with UK working hours.
- Own a device running Windows 11 with an i5 processor, 12GB RAM, and an SSD.