Senior Digital Media Buyer

2 weeks ago

Durban, South Africa Hollywoodbets Full time

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Senior Digital Media Buyer based in Durban, Umhlanga. Do you think you have what it takes to be our newest Purple Star?

The Senior Digital Media Buyer must have a passion for the digital media industry and will be responsible for managing media buying aspects for the company. This role requires planning media buying campaigns, managing digital media buying platforms, reporting to relevant stakeholders, and managing a team. The Senior Digital Media Buyer will need to optimize advertising campaigns and build relationships with external suppliers. Staying up to date with the newest trends and different media platforms is essential.

With Hollywoodbets You Will:

Innovate and create as part of a like-minded, authentic team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring:

- A minimum of 2-3 years of experience in Digital Media Buying and Digital Marketing.
- At least 2-3 years of experience in a management role.

A Bonus To Have:

- A degree in marketing, digital technologies or relevant field.

What You’ll Do For The Brand:

Senior Digital Media Buyer Duties:

- Responsible for developing, deploying, and optimizing paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability for acquisition and awareness.
- Use performance metrics (CPA, CPM) to revise campaigns for strategy and optimization.
- Proactively optimize media buys utilizing KPI metrics and internal data to ensure campaign profitability focused around CPAs, conversion rates, and retention.
- Analyze campaign data, develop and deploy tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
- Negotiate pricing and terms for advertising purchases considering business requirements, media availability, media specifications, and budgets.
- Identify, research, evaluate media market trends, media supply availability, new markets, and competitive activity. Capitalize on untapped opportunities such as niche sites and networks highly relevant to our products.
- Collaborate with cross-functional teams including content, creative, and development to craft new advertising campaigns.
- Effectively manage positive and productive relationships with online publishers and vendors.
- Lead and mentor Junior Digital Media Buyers.
- Manage a team for success.
- Ensure targets are achieved and manage, analyze, and optimize campaigns to achieve and exceed KPIs.
- Provide ad-hoc, weekly, and monthly reports to all internal parties based on performance per product and per campaign.
- Ensure continuous communication exists between all internal stakeholders to ensure target requirements are met.
- Research competitors and provide suggestions for improvement.
- Book digital media across websites, apps, and suitable ad networks.
- Optimize advertising campaigns based on performance.
- Report to management and key stakeholders on the performance of campaigns.
- Work together with the compliance team to get digital campaign agreements in place.
- Campaign performance monitoring and reporting on a weekly basis.
- Join in campaign performance meetings to build direct relationships with external service providers.
- Identify and implement new potential digital external opportunities.
- Ensure contracts are renewed accordingly.
- Ensure payment for campaigns are submitted timely and administrative tasks executed.
- Implement strategies to ensure acquisition of clients.

People:

- Clear communicator.
- Ready to be accountable.
- Have a keen eye for detail.
- Proven multi-tasking record.
- Stress-tolerant and great at shifting priorities as demands change.
- Analytical thinker.
- Comply with company policy and values.
- A team player with exceptional organizational and technical skills.
- Excellent time management skills and the ability to cope with many projects at any given time.
- Open-minded and willing to make changes swiftly.
- High attention to detail.
- Possess the confidence to explain and sell ideas to colleagues.
- Strong personality.
- Enthusiastic and passionate about what you do.
- Natural leadership ability with a proven track record.

Compliance, Risk, and Quality:

- Compliance with company policies and procedures.
- Ensure insertion orders are reviewed and signed off.
- Ensure contractual T’s & C’s are reviewed and approved.
- Ensure budgets are implemented across campaigns accordingly.
- Ensure artwork for time-sensitive competitions or promotions are posted and removed on time.
- Ensure reporting is accurate and legible.
- Ensure logical saving of all contract, artwork rollouts, campaigns, approvals, etc.

Growth and New Markets/Products:

- Maintain technical knowledge and build new relationships by attending workshops and seminars.
- Keep abreast of competitor activity, market innovation, market trends, and customer trends.
- Ensure measures are put in place and steps are taken to achieve short-term, medium-term, and long-term goals.
- Product innovation and new service offerings to customers.
- Source new customers.

What You’ll Bring To The Team:

- Ability to collate and report on information.
- Ability to successfully promote the brand and products through digital communication.
- Demonstrate the ability to consistently deliver required business results.
- Ability to develop and implement marketing strategies.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

#J-18808-Ljbffr

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