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Manager: Social Media

4 weeks ago

Durban, South Africa SHARON NUROCK RECRUITMENT CC Full time

**The Person**:

- Degree/Diploma in Communications, Digital Marketing/Advertising.
- Min 3 to 5 years proven social media marketing experience.
- Successful track record in managing and creating engaging content for social media platforms including; Facebook, Instagram, Tik Tok and YouTube.
- Experience in Meta ad campaign management and optimisation.
- Strong design skills in CANVA & Adobe Photoshop, Illustrator & InDesign.
- Experience in WordPress an advantage.
- Excellent communication skills
- Creative with the ability to problem solve and use your own initiative

**The Job**:
Reported to the Head of Marketring:
Social Media:

- Manage, develop and oversee the delivery of each brands social media strategy, content and calendar (daily/weekly) in line with each brands CI guidelines.
- Build each brands online community and profile by planning and implementing new ways to increase social media following and engagement.
- Analyse each brands digital marketing plan and social media strategy in order to identify strategic weaknesses and making recommendations for improvements.
- Research social media trends and inform management of changes that are relevant to each brands marketing activities.
- Set key performance indicators (KPIs) for both organic and paid social media campaigns, and measure each campaigns performance against the KPIs.
- Interact with customers and other stakeholders via each brands social media pages and respond timeously to all customer queries.
- Generate monthly statistical reports with social analytics and trends to track growth and performance.

Digital Marketing & Communications:

- Liaise with retail partners and provide high quality, branded content for their social media pages, digital & print catalogues and other marketing collateral as needed.
- Assist in the planning and co-ordination of consumer-based fairs, expos and events.
- Maintain and update each brands website.

Graphic Design:

- Design and edit content including images, reels and videos for social media pages.
- Design marketing and advertising materials for use across both digital and print platforms such as in-store vinyls, retailers catalogues and magazines.

**Competencies/Skills**:

- A proactive self-starter with the ability to work in a busy, deadline-orientated environment.
- Creative with the ability to problem solve and use own initiative.
- Positive attitude.
- Detail and customer-oriented.
- Good multi-tasking and organisational skills.
- Excellent communication skills.